Bye, Bye, Foodie: 5 Reasons Why This Word Needs to Just Go Away

I work in public relations. I classify groups of people and then determine the best way to communicate with them for a living. Literally, it’s my job. But I hate being classified. Technically, I’m a Millennial. But I refuse to think every Millennial-based stereotype applies to me. And, yes, my voter registration card technically identifies [...]

Repetition Works

“15 minutes could save you 15 percent or more on car insurance.” I was curious to know how much GEICO was spending to make America so unbelievably aware of who they are and what benefit they provide. According to AdAge’s “Most-advertised Brands by 2012 U.S. Measured-Media Spending,” GEICO was the fifth biggest media spender, posting a [...]

Don’t be generic (or tragic) like this brand video

These days, a company’s brand is just as if not more important than its products. And, a trend has emerged where we are seeing a whole lot more brand advertising in videos designed to emotionally connect consumers, wherein companies small and large don’t really attempt to sell anything. They just hope viewers will connect with [...]

How to Get Complete Strangers to Reveal Their Deepest Secrets

(a.k.a. How to Conduct a Great Research Interview) So many of us have to conduct interviews as part of research. It’s one of the most important parts of the research process in many projects, especially when we do corporate branding here at PadillaCRT. I like to say that we never “invent” brands, but instead “discover” [...]

Association Marketing – A conversation with two ASAE communicators

The American Society of Association Executives (ASAE) is a good place to turn for insights into the association world. The organization calls more than 21,000 association leaders and industry partners members, and it represents 10,000+ organizations. ASAE provides its members with experiences, community and tools that allow them to lead their organization more successfully. Last [...]

And the Award Goes To: 5 Tips for Creating Winning Entries

It’s awards season again, and not just in Hollywood! Chances are you or your company has been spending the last few weeks and months submitting your stellar campaigns for various industry awards. Recently we’ve had everything from the PRSA Silver Anvils to the PR Daily Awards, and the competition is even fiercer than best picture [...]

Working with European journalists, productively and positively

Hollywood has long portrayed European reporters as being straightforward and ruthless. In fact, the 2009 film, Frost/Nixon, went a long way to reinforce this image. The film recounted famed British journalist David Frost’s series of  hard-hitting interviews of former US president, Richard M. Nixon, regarding the Watergate scandal. As a result, such portrayals beg the questions: Are European reporters as much of a potential “problem” as their image? Is [...]

Stop Multitasking and Get Mindful

Stop everything you’re doing right now. Can you? If I had to guess, I’d say you’re doing at least two things right now, probably more. You’re checking email, reading a bit of this post, creating an outline for a plan you have to have done by the end of the day, eating your lunch and [...]

When Developing Consumer Contests, Simple is Often Best

While working on a project a couple of weeks ago with a long-time colleague, he reminded me of something I’ve been known to say, “Sometimes, we can take the simplest idea and make it complicated.” That seems to be somewhat of an epidemic in the communications disciplines. As practitioners, how often have we been in [...]

Our Purpose: Helping You Achieve Yours

Valuable brands have one thing in common: they take us to a place beyond products, pricing, promotions, processes and even people. Yes, they deliver on these attributes. But they also tie themselves to deeply held convictions. Their every interaction is an expression of brand strength. At PadillaCRT, we are building a brand that is respected [...]