5 Ways Brands Can Maximize Their Marketing to Moms (and Dads): Key Learnings from #M2Moms 2012

 By Emily Valentine (@ebvalentine)  I’m just back from 36 very stimulating hours at the world’s premier conference on marketing to moms, and literally buzzing with all that I learned. My hands-down highlight was getting to hear from (and then speak one-on-one with!!) one of the brilliant minds behind Procter & Gamble’s universally acclaimed Thank You [...]

From Van Damme’s Glass to the Irish Lass: Coors Light’s Trip Across the Atlantic

THE BOOZE BIN By Eliza Winston “A woman drinkin’ a Guinness?” my elderly cousin asked in horror during a recent family reunion in Ireland. Of course I was drinking Guinness, this was Ireland, right? From then on, I couldn’t help but notice something that gave me the sinking feeling my beer choice was wrong. Very [...]

With 51% of men saying they are chief grocery shoppers, why are marketers still ignoring us?

By Jeff Wilson, APR (@wilson0507) I love to cook. I would never describe myself as a “foodie,” but I enjoy cooking. I find it mildly therapeutic.  After a long and stressful day at work, I enjoy going home and whipping up a tasty meal. On weekends, when I have more time, I enjoy cracking open [...]