Empathy: The Lifeblood of Effective Marketing and Advertising

By Ryan Lamont (@RyLamont) “Thanksgiving dinner’s sad and thankless. Christmas dinner’s dark and blue. When you stop and try to see it From the turkey’s point of view.” Shel Silverstein has a unique way of capturing the essence of penetrating a larger-than-life concept in an amusing and light-hearted verse. Last week we celebrated our annual [...]

Can Gen Xers Revolutionize the Workplace?

By Jenn Riggle My colleagues jokingly call me “JennX” because I’m one of those angry Gen Xers who’s tired of hearing how Baby Boomers have changed the world. But recently, I’ve decided to change my tune – and I’m not alone. After being in the workforce for nearly 20 years, Gen Xers are starting to [...]