3 Quick Tips for a Better LinkedIn Business Presence

Traffic to your website

When it comes to social media, B2B companies need to focus most on growing their presence on LinkedIn. A 2013 study form InvestIQ showed that LinkedIn accounted for 64 percent of the social media traffic to corporate websites. The company recognizes its value in this sphere, and is going all-in, positioning itself as a lead [...]

4 Tips to Get Your Health Care Company LinkedIn

If you’re a health care company, you probably need to do a lot of work on your LinkedIn presence. The professional networking site is too often relegated to an online jobs board, despite the multiple content-sharing tools the site has introduced over the last year. In fact, just this week LinkedIn opened up its previously invitation-only “influencers” program to everyone, giving users the opportunity to publish full-length content.

The Social Media Time-Suck, Klout and Why Influence Matters

THE BOOZE BIN By Pia Mara Finkell (@piamara) Before I get into my new social media influence obsession, I’d like to get real for a second. Social media is pretty awesome, but it can also be a world-class time-suck. While my employer thankfully pays a great deal of attention to the importance of a work-life [...]

Pop 2.0: Is Social Media Creating the Next Dot-Com Bubble?

By Jeff Wilson, APR (@wilson0507) Last year, I celebrated my 10th anniversary with my agency, CRT/tanaka. I was hired as a member of our then-Tech Practice, right at the height of the dot-com bubble. It was a heady time for PR. In many ways, we were meandering through an unchartered territory – much like the [...]

Social Lubricant: 5 Tips on Using Social Media to Enhance Your Trade Show

THE BOOZE BIN By Pia Mara Finkell (@piamara) One perk of the booze industry is attending trade events with hundreds of wines, new spirits and food pairings. But let’s face it; once you’ve been to one walk-around trade show, you have been to them all. Especially in the wine industry, when you are often working [...]

When Sales Slump, Go Social My Friend

 THE BOOZE BIN By Pia Mara Finkell (@piamara) Based on a ‘Vint-ed’ post he wrote last month, Edward Deitch published an interesting article in Reuters today focusing on the stunning increase in social media use in the wine industry over the past year, mostly attributed to the effects of the economic downturn. According to a [...]

LinkedIn: No-Nonsense Network for High Power, High Influentials

By Priya Ramesh (@newpr) In Apple’s words, LinkedIn is “a no-nonsense site with little visual fluff and few distractions, it provides the perfect venue for busy professionals who have little time to spare.” With 70 million users and over 1 million company profiles, LinkedIn was co-founded by Reid Hoffman and Jean-Luc Vaillant to help us build [...]

The End of Social Media Fiefdoms?

By Jenn Riggle Like the Fall of the Berlin Wall in 1989, we’re seeing the barriers between the different social media platforms begin to topple. I guess this isn’t surprising, as we see social media become more and more a part of our every day lives. The good news is that this makes it easier [...]

Showing Love Increases PR Influence

We were sitting in an agency board meeting the other day, and our chairman posed an important question. To paraphrase: ”Are showing our clients enough love?” We counsel on employee and community engagement. We work for Satmetrix, a great customer experience and relationship company. Yet, in trying to help bring success to our clients, we may be allowing [...]

Using LinkedIn as a PR Tool

One of the social media questions most often asked of the consulting team at CRT/tanaka relates to the use of LinkedIn by individuals as a way to help their companies or causes. There have been some good recent posts on how to increase the SEO juice from LinkedIn, and I’m not above borrowing from them [...]