In late July Google quietly made a change to its Unnatural Links Document that has spawned articles claiming that Google has killed PR and it’s now Google vs. PR. What’s interesting about this update is that it seemingly sprawls outside of the SEO community and hits PR. In the past, the webmaster updates and algorithm [...]
Utilizing guest blog posts to help market your content and improve search rankings. From both a PR and SEO standpoint pitching and reaching out to bloggers has been a trend over the last several years. With over 77 percent of internet users reading blogs it’s a natural place to pitch our client’s story. “Blogger relations” [...]
Why isn’t my website ranking? Here’s two big reasons why a website isn’t ranking in Google.
By Jason Poulos (@TheSaganaki) Links back to a website are one of the most important ranking factors to a search engine. The materials, content and outreach created in the public relations world could be chock full of extremely helpful back links that could help get your clients content on page one of Google. Are you [...]