Can a Simple Google Update Create a Big Impact on PR?

In late July Google quietly made a change to its Unnatural Links Document that has spawned articles claiming that Google has killed PR and it’s now Google vs. PR. What’s interesting about this update is that it seemingly sprawls outside of the SEO community and hits PR. In the past, the webmaster updates and algorithm [...]

Another Sweet Digital Campaign Case Study

A couple of months ago I featured our first sweet case study for Pure Canadian Maple Syrup. We now have another sweet client on our hands that needed some help in the digital frontier.We just wrapped up our campaign for the Florida Sweet Corn Exchange and here is what we did for them. About the [...]

3 Things to Research Before You Pitch a Guest Blog Post

Utilizing guest blog posts to help market your content and improve search rankings. From both a PR and SEO standpoint pitching and reaching out to bloggers has been a trend over the last several years. With over 77 percent of internet users reading blogs it’s a natural place to pitch our client’s story. “Blogger relations” [...]

Two Big Reasons Why Your Website isn’t Ranking in Google

Why isn’t my website ranking? Here’s two big reasons why a website isn’t ranking in Google.

PR Pros, 4 tips on how to be an awesome link builder.

By Jason Poulos (@TheSaganaki) Links back to a website are one of the most important ranking factors to a search engine. The materials, content and outreach created in the public relations world could be chock full of extremely helpful back links that could help get your clients content on page one of Google. Are you [...]

Look Beyond Social Media to Create Website Popularity

By Jason Poulos (@TheSaganaki) In my how a search engine works post I identified that relevance and popularity are the two major over-arching factors that search engines take into consideration when ranking pages. Keywords and all those other fun on-site factors all pertain to relevance but what about popularity? How does a search engine measure [...]