5 Steps to Nail Every Media Interview (Step 4: Identify the Money Question & Write the Quote)

Whenever I spend time training executives about becoming more effective communicators, I always ask them to think of their favorite quote. I then ask them to count the number of words in that quote. The typical answer ranges from 4 – 8 words. The reason this is important is covered in step four of our five-step [...]

BP Still Not Observing the Cardinal Rules of Crisis

By Mike Mulvihill I have to admit, I am tired of talking about BP. But, I just can’t help myself. I feel like a late night talk show host making jokes night after night about the same celebrity gaff or political scandal.  You can’t script this stuff. Over the weekend, BP Chief Operating Officer Doug [...]