5 Steps to Nail Every Media Interview (Step 3: Work On The Transition From One Message To The Next)

During my last posts, we introduced the first two steps in nailing every Q&A session; start with the questions and then develop your key messages that answer every question. Now on to step three. This is the rule that most people pay little attention to in the early stages of our training sessions only to [...]

5 Steps to Nail Every Media Interview (Step 2: Develop Key Messages)

Last week I started my series of mastering media interviews with the first step – start with the questions. The key in that phase is quantity, not quality. The reason is quite simple, the more questions you develop, the less likely you will be hit with a question you didn’t prepare for. Now we focus [...]