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It’s Not About You – Effective Storytelling Tips from Former Journalists

With nearly five PR people for every reporter (U.S. Bureau of Labor Statics), journalists are getting more and more inundated from organizations pushing their story ideas. One national reporter shared with me that she receives about 100 story pitches a day! And with fewer and fewer journalists around, those left standing have more responsibilities and […]

Negative press happens. Are you prepared for it?

As communications professionals, we are well aware of the backlash of bad press and often jump at the word crisis. I’m sure most, if not all of us have walked into the office to a bad news story and had our entire day sidetracked. It’s a PR professional’s worst nightmare, but that’s why we make […]

3 Things I Wish Journalists Knew About Me

Those of us in media relations roles are regularly reminded of the significance of better understanding journalists. We need to do our homework – research what they write about, learn their interests, pinpoint their niche. It’s important for us to engage with them, follow them on social media, build relationships. It’s essential that we understand […]

Instagram Now Insta-Search

The big news in content curation this week came from Instagram, which announced enhancements to the app that will enable users to explore real-time imagery from the world’s current events. Until now, the searchability piece was missing in the Instagram puzzle. With the new Search & Explore feature, users have an opportunity to seamlessly flip […]

3 ways PR pros can help journalists

Working in a 24/7 news world brings many opportunities for public relations practitioners looking to place stories and journalists looking to tell their stories. However, the race to be the first to tell a story often positions these professionals to compromise accuracy. At the recent annual meeting of the Society of Professional Journalists, accuracy in […]

The De-Newspaperization of America: What Does It Mean for Media Relations?

The rise of digital media has come at the expense of print journalism. In particular, the “de-newspaperization” of America is a clear reality to those of us working in media relations. When I became a media relations professional 13 years ago, print reporters typically had one beat, and had the time to develop deep stories […]

Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered

By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that […]

Tension from the Old School

Perhaps you saw the trashing of Scott Monty on Jalopnik by Ray Wert (full disclosure, I did some work for Ford last summer under the Social Media Group masthead). The issue seems to be the factual questioning of Monty’s superhero status as reported in a F@st Company blog (image: tension by DCJohn). In his trashing […]

Media Responsibility in a Time of Crisis

The media’s sensational coverage of the current financial crisis has exacerbated the situation, creating widespread public fear. As mentioned on Friday’s post about the recession’s impact on our sector, no better story typifies this than CNN’s outlandish interpretation of a poll as depicted in this story, “Poll: 60% say depression ‘likely.’” Capitalizing even further, CNN […]