Did you know that 99% of the information we receive each day is almost immediately filtered out by our brains? In order to be successful, marketers have to determine ways to place their content in the elite 1% that survives; and with visuals being processed 60,000 times faster than text, infographics could be the answer. [...]
The West has gotten quite a bit of snow already, and skiers and snowboarders are flocking to the mountains for a little pre-season action. Some of these resorts have been very proactive in embracing the mobile trend, creating apps that help their guests enjoy a more engaging experience on the hill. Let’s take a look [...]
It’s been nearly a month since I downloaded, in the name of research, a handful of wine-oriented apps onto my iPhone and now it’s time to report my observations. People think that drinking wine and fiddling with your iPhone is all fun and games but I say, “Science!”. So, the results: out of the 8 [...]
To ensure a successful mobile app, make sure that you answer these 3 questions before you pitch your mobile app to your client.
By Jeff Wilson, APR (@wilson0507) Don’t call it a comeback. We’ve been here for years. There was a time – not so long ago – when many of my colleagues wouldn’t go anywhere without their BlackBerrys. After all, BlackBerry was THE smartphone of choice for the serious-minded business executive. Even when the iPhone made its [...]
By David McNamara On September 12, Apple hosted an event to announce its latest smartphone amid much feverish anticipation on the part of tech journalists and consumers. Leading up to the event were the expected rumors circulating the internet about what the new phone would be called and what new capabilities it would have. At [...]
By Mike Mulvihill (@Mike_Mulvihill) Apple is famous for its highly effective new product intro hype. But here’s a new twist for the iPhone 5 due out later this week. According to J.P. Morgan Chase & Co.’s chief U.S. economist Michael Feroli sales of the new iPhone could add between a quarter and a half of [...]
By Jenn Riggle In a world where we’re constantly connected, sometimes you can get out of touch. I learned this first-hand when driving to Disney World in April. We were stuck in bumper-to-bumper traffic on I-95 in North Carolina, and my 12-year-old daughter was serving as the car’s deejay, playing different songs on my iPod. [...]