How to Get Complete Strangers to Reveal Their Deepest Secrets

(a.k.a. How to Conduct a Great Research Interview) So many of us have to conduct interviews as part of research. It’s one of the most important parts of the research process in many projects, especially when we do corporate branding here at PadillaCRT. I like to say that we never “invent” brands, but instead “discover” [...]

The Best Advice I Ever Got About Working in PR

At this time of the year, my agency, CRT/tanaka, gets inundated with résumés from eager, young college students looking for internships or full-time positions. Listening to enthusiastic and passionate  young people during the interview process always inspires me and reminds me why I enjoy working in public relations. These interactions with college students on the [...]