Bringing Data to Life: How to communicate food & nutrition research to gain media attention

Co-authored by Joanne Tehrani, RD As marketers of food and beverage products, we often have the privilege of communicating newly published research with implications in consumer health and nutrition. When the research is sound, and the messaging effective, this can make a major impact on awareness and behavior. Look at blueberries –awareness of their health [...]

7 Tips to Create the Perfect Infographic for your PR Campaign

By, Rosalie Morton (@rosaliemo) Infographics took the PR and content marketing world by storm about a year and a half ago. In case you missed it, an infographic is an visually engaging illustration that brings data and facts to life, while telling a story. Essentially, infographics give jazz hands to what could be boring data.  Very social [...]