Digital Process: 5 Steps to Ensure a Successful Digital Property [infographic]

Success in the online world truly relies on multiple channels to fully reach and communicate a brand’s initiatives. With media and technology moving so quickly, a solid digital strategy and process is needed to ensure success in the online world. Below is our five-step process that allows us to create successful digital campaigns and properties [...]

6 Tips for Designing Killer Infographics

Remember when we talked about the 7 Tips to Creating a Perfect Infographic for your PR Campaign? You’ve got your story, you’ve got your stats and you’re excited to start sharing them on Facebook and Pinterest…right? How do you take all of this amazing information and display it in a way that is so visually [...]

3 Must-See Infographics If You Work in Wine

By the end of January, I’ve usually read my fair share of trend reports and PR guidelines for the upcoming year. While the amount of forecasts is daunting, really good predictions are rare gems. Since we reigned in the New Year 22 days ago, I’ve seen a handful of infographics that are actually worth saving [...]

Show NOT Tell: The 7 Best Health Infographics of 2013

Did you know that 99% of the information we receive each day is almost immediately filtered out by our brains? In order to be successful, marketers have to determine ways to place their content in the elite 1% that survives; and with visuals being processed 60,000 times faster than text, infographics could be the answer. [...]

7 Tips to Create the Perfect Infographic for your PR Campaign

By, Rosalie Morton (@rosaliemo) Infographics took the PR and content marketing world by storm about a year and a half ago. In case you missed it, an infographic is an visually engaging illustration that brings data and facts to life, while telling a story. Essentially, infographics give jazz hands to what could be boring data.  Very social [...]

3 Ideas to Drive Online Community Engagement

THE BOOZE BIN By Pia Mara Finkell (@piamara) I’ve had engagement on the brain lately. Social media campaign goals might have once focused on growing online communities, but now our focus is mostly on engaging this community. Who cares how many people like you on Facebook if you’re just shouting from the rooftops into the [...]

Social Media Wins the Election: From Facebook to HootSuite to Drinking Game Infographics

Although the real winner last night was Barack Obama, social media stole the show, providing interesting insight to election stats and answering many of our questions about the election in real-time.

3 PR Tips from Beer Infographics

THE BOOZE BIN By Rosalie Morton (@rosaliemo) Infographics are one of last year’s biggest PR trends. Have some dull survey data? Create an infographic and, to quote Emeril, “BAM!” you have something interesting! Infographics are super handy to pitch to media, pitch to blogs, share on your own social properties, share with customers… the list goes [...]