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People Instead of Programs

Facebook Causes is oft criticized for its ability to build causes with tens of thousands of followers yet relatively few donations. But is it really the fault of the program, or the tendency for organizations deploying Causes (as well as a wide variety of social media tools across the Internet)? Isn’t the problem that we’re […]

Influencers: A Discussion about the Law of the Few

Above image and analysis: David Armano This week’s Social Media for Social Good reading is Malcolm Gladwell’s the Tipping Point, which is a great starting place to discuss influencer relations. From a strategic standpoint, there’s no question: Online word of mouth or grassroots marketing requires the community embracing and spreading the message. The days of […]