2013’s Big Moments in Health PR

By Liz Rea and April Sciacchitano 2013 is coming to a close, and it’s been quite a year for health news and communication. A lot of great (and not so great) things happened in health this year, and we made it through the year despite the government breaking, er… shutting down.  In case you missed [...]

Five Instagram Secrets for Health Brands

I don’t need to explain the “awesomeness” that is Instagram, the photo app that essentially blew up overnight and now boasts over 100 million users. The app that first made its journey into the hands of the social media enthusiasts and the artsy photographer wannabes has quickly caught the attention of big brands. In fact, [...]

Expecting more from your brand

The healthcare industry should consider taking a page out of the Kohl’s playbook. Not because of its tagline, but because of its ability to deliver on the brand.

Medical Tattoos & Healthcare Branding

While medical tattoos are not new, they do seem to be growing in popularity. Yes, it’s a physical mark intended to convey a message, but it’s also intended to evoke a response and influence the behavior of those who see it. As the healthcare industry continues to consolidate, branding is increasingly important. Successful hospitals, health systems and healthcare companies would do well to assess the current state of their brand to minimize any integrity gaps, connect with their stakeholders and build reputation.

Patients Speak Out on Healthcare: Are You Listening?

The customer is always right, but what about patients? What would happen if we engaged the average patient rather than wait for them to come to us? Focus-group consumers offer snapshot about their patient experience.

The Sybil Effect: Hospitals challenged to fulfill their multiple roles

Healthcare reform will require that hospitals do more with less. They are presumed to be the community caregiver, the community charity provider and the community’s economic engine, all at the same time. I call it the Sybil Effect.

HIPAA: Why the Sky Isn’t Falling (Despite Recent News)

By Jenn Riggle Hospital lawyers, long known for being extremely cautious and risk-averse, have been acting like Chicken Littles when it comes to social media. They warn hospital administrators about the dangers of social media – when for the most part, their concerns have been unwarranted. Hospitals across the country are posting updates to their Facebook [...]

U.S. News’ Rankings Are a Popularity Contest: What Hospitals Should Do Now

By Jenn Riggle When the Annals of Internal Medicine broke the news this week that the hospitals selected to appear in U.S. News & World Report’s listing of America’s Best Hospitals are selected based on reputation, rather than quality scores, it confirmed what many have always suspected: The U.S. News’ rankings are basically a popularity [...]

A Tale of Two HIPAA Violations

By Jenn Riggle  It sounds like something out of a Charles Dickens’ novel. While most of us were busy preparing for the holidays, two stories were unfolding in different parts of the country where hospital employees lost their jobs because they of HIPAA (Health Insurance Portability and Accountability Act) violations. The first story takes place [...]