The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities

THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and [...]

Americans Prefer Texting to Calling: Add Mobile Calls-to-Action to Your Holiday Campaigns

By Priya Ramesh (@newpr) Let me start by making it clear that I am NOT a fan of texting while driving but YES I do believe texting is a lot easier than asking your audience to visit a website, participate in a photo contest or even a video contest. Campaigns that ask your audience to [...]