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3 Things That Will Revolutionize Healthcare

I’m a binge reader. Primarily non-fiction and historical fiction. My current binge has included books by two noted physician authors. The first by a general surgeon on the topic of “dying well” and the second by a cardiologist on the subject of how technology is fundamentally altering the way we “do healthcare.” The books were […]

Using Podcasts in Healthcare Communications

Last week, my colleague, Liz, and I had the pleasure of visiting the Hampton Roads American Marketing Association for a presentation titled, “How Marketers Can Win with Podcasts.” The speaker, Douglas Burdett, is the principal of Artillery, a B2B marketing agency in Norfolk and host of The Marketing Book podcast. His weekly podcast, which became […]

Tips for Reading the Healthcare Road Map

After discussing recent reports from McKinsey and the Advisory Board with our health practice leaders, I am more convinced than ever that the future of healthcare delivery will be determined by you – and me. But, we probably don’t realize it. The initial results of consumer responses to healthcare delivery changes will likely tell us […]

Getting the most from your doctor’s visit

Hospitals, doctors and other healthcare professionals are often held to a higher standard than your average Joe. As a society, we look to them for answers, for guidance and to address our deepest concerns. Studies show that good communication and patient safety are linked, so talking about the hard stuff is a must. However, with […]

Breast Cancer Awareness Month Controversy: New ACS Guidelines Spark Fury

Fall is the season of change and it appears the American Cancer Society (ACS) is embracing it. During this month’s Breast Cancer Awareness Month, when you would typically hear “mammograms, mammograms, mammograms” as much as you hear “sunscreen, sunscreen, sunscreen” during the summer, the ACS released new guidelines recommending less and later screening, sparking uproar from practically every audience. Here’s […]

When Failure is a Good Thing: Lessons from SHSMD 2015


I spent the first half of my week at the Society for Healthcare Strategy and Market Development (SHSMD) conference in Washington, D.C.  While I am so accustomed to hearing case studies about “getting it right” at these conferences, I was intrigued by a subtle theme of why it sometimes is even better to fail – […]

8 Tips for Press Trip Success

I recently had the pleasure of hosting three journalists/bloggers on an unforgettable adventure – a press trip to Quebec on behalf of one of my clients, Pure Canada Maple. The trip was organized as part of their sponsorship of the Cycling Grand Prix in Quebec and included a variety of maple-themed experiences as well as […]

Have a Healthy School Year

This week kicked off an exciting time for many kids—the beginning of a new school year.  For most parents a new school year is a sigh of relief, but for some, it can be a little overwhelming. From buying school supplies to meeting with teachers, parents and kids can often get stressed out over the […]

Medicine & Social Media: A Balancing Act

Here on the PadillaCRT health team, we work with all kinds of clients—health systems, medical professionals, device-makers, you name it. A strong social presence is often key to growing an organization’s market presence, but when it comes to our clients, we know that balancing social media and patient privacy can be a tricky game. There’s […]

Why Health Industry CEOs Should Blog

I recently read an article in a local business trade about what makes a CEO trustworthy to investors. The author told the story of how a woman without financial savvy inherited a portfolio from her father and, in conjunction with a financial advisor, gave a thumbs up or down based on reading the chief executive’s […]