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8 Tips for Press Trip Success

I recently had the pleasure of hosting three journalists/bloggers on an unforgettable adventure – a press trip to Quebec on behalf of one of my clients, Pure Canada Maple. The trip was organized as part of their sponsorship of the Cycling Grand Prix in Quebec and included a variety of maple-themed experiences as well as [...]

Have a Healthy School Year

This week kicked off an exciting time for many kids—the beginning of a new school year.  For most parents a new school year is a sigh of relief, but for some, it can be a little overwhelming. From buying school supplies to meeting with teachers, parents and kids can often get stressed out over the [...]

Medicine & Social Media: A Balancing Act

Here on the PadillaCRT health team, we work with all kinds of clients—health systems, medical professionals, device-makers, you name it. A strong social presence is often key to growing an organization’s market presence, but when it comes to our clients, we know that balancing social media and patient privacy can be a tricky game. There’s [...]

Why Health Industry CEOs Should Blog

I recently read an article in a local business trade about what makes a CEO trustworthy to investors. The author told the story of how a woman without financial savvy inherited a portfolio from her father and, in conjunction with a financial advisor, gave a thumbs up or down based on reading the chief executive’s [...]

Are fitness trackers the future of healthcare?

These days, there are very few places you can go without seeing a Fitbit, Jawbone Up or even an Apple Watch. With 1 in 5 Americans owning a fitness tracker, wearable technology is becoming a part of our everyday life. Having owned both a Fitbit and a Jawbone, I am one of the many who [...]

Health News Roundup

Health is a topic that pervades our news stories and our lives on a daily basis. Whether watching the TODAY Show during your morning routine, flipping through HealthDay while at work or chatting with your friends about ways to get your body ready for summer, health and wellness is constantly on our minds – especially if [...]

Being the CEO of Your Life

This week, I had the pleasure of attending the Women’s Health Leadership TRUST 2015 Forum in Minneapolis. Save for the snow in April, it was a fabulous event designed to celebrate female leaders in health care. The room was full of outstanding and accomplished women who have made a significant difference through their work in [...]

Keepin’ it mobile: Health and fitness apps take over

Health care mobile applications are emerging everywhere. We can’t get away from them. Run if you can, but the Nike+ Running app will be tracking how fast and where you go. Jokes aside, the health mobile app space is becoming more and more crowded. Just this week, more than 13 new health care apps were [...]

What I Learned While Touring Japan

I recently took a journey halfway around the world. And while I love to travel, I had no idea that I would fall in love with a place that was so vastly different than what I’m used to – especially after 20 hours of flight time. If I’m being honest with myself there are two [...]

Without a Leg to Stand On: Take 2 – More on My Experience in Healthcare

Last December, I offered four insights that came as a result of seven months of rehabilitation after back and knee surgeries. I admitted that healthcare from the patient’s perspective is quite humbling – and much different than what my 25+ years of healthcare experience had taught me. Here are the four observations that I wrote [...]