What I Learned While Touring Japan

I recently took a journey halfway around the world. And while I love to travel, I had no idea that I would fall in love with a place that was so vastly different than what I’m used to – especially after 20 hours of flight time. If I’m being honest with myself there are two [...]

Without a Leg to Stand On: Take 2 – More on My Experience in Healthcare

Last December, I offered four insights that came as a result of seven months of rehabilitation after back and knee surgeries. I admitted that healthcare from the patient’s perspective is quite humbling – and much different than what my 25+ years of healthcare experience had taught me. Here are the four observations that I wrote [...]

If Martin Luther King Had a Dream for Healthcare

As I reflected on the legacy of Dr. Martin Luther King, Jr. this week, I wondered what he would think about the U.S. health system in 2015. Being a healthcare communications professional, I imagined what Dr. King might say, and what advice he might offer, knowing that despite significant advances in civil rights, race remains [...]

Without a leg to stand on: Four observations about healthcare (that I learned the hard way)

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I have worked with hospitals, pharmaceutical companies, outpatient services and medical professionals for more than 30 years. I thought I really KNEW the healthcare industry. But, I learned more during the past seven months than in all the 30 years before. In May, ruptured discs pinched nerves in my back and literally drained all strength [...]

5 Healthcare Trends in 2015

Tis the season for trend articles!  PadillaCRT looked at trend predictions for the past few years and looked ahead. We found two trends that deserve more momentum in 2015, two that are “coming soon to a health care organization near you” and one trend that we hope gets a little more air in 2015.   The [...]

Nobody Needs the Doctor’s Office

Convenience is the most important aspect of the new healthcare world. These days, a sore throat doesn’t always warrant a call to your primary care physician. Instead, a quick search on your favorite health site can give you the information you seek and you don’t even have to leave your desk. Ever heard of WebMD? [...]

Leveraging Awareness Months: Lessons Learned From a Month of Pink

The big, pink awareness month behemoth is over: Breast Cancer Awareness Month. And while many of us are sick of pink and ready to move on to the next thing, it’s worth a look back at the last month to see what ideas we can apply to other awareness campaigns throughout the year. It’s not [...]

6 Easy Ways to Get Local News to Cover Your Story – and Why It’s Important

Chances are you have some great stories to tell: from patient success stories and new research to helpful information that impacts the lives of people in your community. And, your local news is often an effective channel for furthering awareness of your healthcare organization and getting your stories told. Generating local news coverage can be [...]

Survey Says: Using Survey Data in Consumer Health

If you work for a brand that doesn’t necessarily have news to report on a regular basis, sometimes you have to create your own news. And, survey research is a great way to do that! After the award-winning success of our last public education campaign with the American Physical Therapy Association where we identified the [...]

Using Storytelling to Grow Community Engagement

One thing you should never underestimate: the power of a good story. A story can transform how people think about and connect with your brand – and makes your brand personal. For healthcare organizations especially, the topics we discuss are often complicated. By telling stories, you can make your work come to life in an [...]