Brand Journalism: Health Providers Embracing New Storytelling Strategy

The movement toward brand journalism offers special benefits to the health industry. Healthcare affects everyone’s life, so audiences naturally relate to timely news and information about topics like medical advances, patient treatments and personal health advice. Equally compelling are the human-interest stories that abound in the healthcare field. Such high-interest content makes brand journalism sites [...]

4 Tips to Get Your Health Care Company LinkedIn

If you’re a health care company, you probably need to do a lot of work on your LinkedIn presence. The professional networking site is too often relegated to an online jobs board, despite the multiple content-sharing tools the site has introduced over the last year. In fact, just this week LinkedIn opened up its previously invitation-only “influencers” program to everyone, giving users the opportunity to publish full-length content.

5 Must-Read Health Communication Posts

With so much good content on the internet, it’s easy to miss a good post. This week as I was looking through past posts on the Buzz Bin, I stumbled upon so many great past posts that I enjoyed reading and learning from all over again. So this Thursday, I’m sharing five  must-read oldie but goodie [...]

Buried Treasure: How to Maximize the Content You Already Have

In healthcare, people don’t generally like to think about reusing things –unless, of course, they’ve been sterilized. Whether your hospital just started a new fiscal year or you are getting ready for budget season, now is a good time to be thinking about how you can reuse, reimagine and repurpose content you already have to [...]

Brand Journalism: The New Model for Healthcare Public Relations – Part 1

If you are a journalist looking for new opportunities, check out the healthcare industry. And, if you are managing a healthcare marketing and public relations department, you should think about having a journalist on board, if you don’t already. Why? Because healthcare public relations needs to evolve to a brand journalism model in order to [...]

Show NOT Tell: The 7 Best Health Infographics of 2013

Did you know that 99% of the information we receive each day is almost immediately filtered out by our brains? In order to be successful, marketers have to determine ways to place their content in the elite 1% that survives; and with visuals being processed 60,000 times faster than text, infographics could be the answer. [...]

2013’s Big Moments in Health PR

By Liz Rea and April Sciacchitano 2013 is coming to a close, and it’s been quite a year for health news and communication. A lot of great (and not so great) things happened in health this year, and we made it through the year despite the government breaking, er… shutting down.  In case you missed [...]

Big Data: What does it mean for healthcare?

The answer: big data. Target tracked the buying habits of thousands of newly pregnant women and found many pregnant women bought fragrance-free lotions and soaps, vitamin supplements such as zinc, calcium and magnesium and cotton balls in early stages of pregnancy. This type of big data enables Target to guess a woman is pregnant and even estimate her due date based upon her purchasing habits..

Three tips to staying on top of local media relations

 Despite the consolidation in the healthcare industry, most healthcare providers are still focused on a local market – with local media. Maintaining a robust and proactive media relations program is critical for managing the reputation of a hospital or physician practice. However, the downsized staffs at media outlets and the diversification of media channels can [...]

Could you be suffering from sleep-texting?

We’ve all heard of sleep-walking. Even sleep-eating. And we all know someone guilty of drunk-texting. But could you be suffering from sleep-texting? In this hyper-connected, digital age in which we live, sleep-texting is a real phenomenon and may even be on the rise. In February, CNN reported that while hard data is lacking about this [...]