Leveraging Awareness Months: Lessons Learned From a Month of Pink

The big, pink awareness month behemoth is over: Breast Cancer Awareness Month. And while many of us are sick of pink and ready to move on to the next thing, it’s worth a look back at the last month to see what ideas we can apply to other awareness campaigns throughout the year. It’s not [...]

6 Easy Ways to Get Local News to Cover Your Story – and Why It’s Important

Chances are you have some great stories to tell: from patient success stories and new research to helpful information that impacts the lives of people in your community. And, your local news is often an effective channel for furthering awareness of your healthcare organization and getting your stories told. Generating local news coverage can be [...]

Survey Says: Using Survey Data in Consumer Health

If you work for a brand that doesn’t necessarily have news to report on a regular basis, sometimes you have to create your own news. And, survey research is a great way to do that! After the award-winning success of our last public education campaign with the American Physical Therapy Association where we identified the [...]

Using Storytelling to Grow Community Engagement

One thing you should never underestimate: the power of a good story. A story can transform how people think about and connect with your brand – and makes your brand personal. For healthcare organizations especially, the topics we discuss are often complicated. By telling stories, you can make your work come to life in an [...]

Fines and Headlines: 5 Tips to Prepare for a Crisis Before It Happens

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While retailers have certainly had their fair share of headlines related to information breaches, they are not the only target. In the health industry, more than 29 million patients’ records have been compromised since 2009. To understand what this means, take a look at this infographic created by the Health Information Trust Alliance (HITRUST) based [...]

Brand Journalism: Health Providers Embracing New Storytelling Strategy

The movement toward brand journalism offers special benefits to the health industry. Healthcare affects everyone’s life, so audiences naturally relate to timely news and information about topics like medical advances, patient treatments and personal health advice. Equally compelling are the human-interest stories that abound in the healthcare field. Such high-interest content makes brand journalism sites [...]

4 Tips to Get Your Health Care Company LinkedIn

If you’re a health care company, you probably need to do a lot of work on your LinkedIn presence. The professional networking site is too often relegated to an online jobs board, despite the multiple content-sharing tools the site has introduced over the last year. In fact, just this week LinkedIn opened up its previously invitation-only “influencers” program to everyone, giving users the opportunity to publish full-length content.

5 Must-Read Health Communication Posts

With so much good content on the internet, it’s easy to miss a good post. This week as I was looking through past posts on the Buzz Bin, I stumbled upon so many great past posts that I enjoyed reading and learning from all over again. So this Thursday, I’m sharing five  must-read oldie but goodie [...]

Buried Treasure: How to Maximize the Content You Already Have

In healthcare, people don’t generally like to think about reusing things –unless, of course, they’ve been sterilized. Whether your hospital just started a new fiscal year or you are getting ready for budget season, now is a good time to be thinking about how you can reuse, reimagine and repurpose content you already have to [...]

Brand Journalism: The New Model for Healthcare Public Relations – Part 1

If you are a journalist looking for new opportunities, check out the healthcare industry. And, if you are managing a healthcare marketing and public relations department, you should think about having a journalist on board, if you don’t already. Why? Because healthcare public relations needs to evolve to a brand journalism model in order to [...]