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Building a Better Newsroom INSIDE Your Company

When I was a reporter, I was skeptical of any “news” issued by businesses or other organizations. At the time (I’m dating myself here), that “news” was in the form of press releases and the occasional (rehearsed) media interview or press conference.  Even when we did report on company-generated news, we researched the heck out of it to make sure it was […]

It’s 2016 and I’m still going to the doctor’s office

Fitting in a doctor’s appointment during the week is no easy feat. By 2016, I thought I would have adapted to virtual consults – but so far that’s not the case.  While technology continues to transform healthcare, whether it be fitness trackers or online communities, the majority of patients still prefer to discuss their personal […]

When Tragedy Strikes: Communication Lessons from Orlando Regional Medical Center

Orlando Surgeons

In the wee hours of Sunday, June 12th, Orlando Health’s Orlando Regional Medical Center (ORMC) was thrust into the spotlight as the Level 1 trauma center responded to the worst mass shooting in U.S. history.  49 dead, 53 injured.  44 of the victims arrived in the emergency department at one time. A nightmare on every […]

It IS What You Say, AND How You Say It: Four Tips for Providers Communicating With Male Patients

It’s the gender twist to the old saying “you can lead a horse to water, but you can’t make him drink.” When it comes to health, men* often are cast in the role of the horse, with “water” being played by any of the health care providers he needs to see when “dehydration” (illness or […]

Is There Really Such a Thing as Thought Leadership?

While “thought leadership” is not a new phrase or concept, it’s certainly en vogue right now. In fact, thought leadership is one of the most frequent asks in the Requests for Proposal that cross my desk. And the interesting thing I’ve learned from talking to these companies is that there are different definitions of what […]

2016 Presidential Candidates on Healthcare

When it comes to politics, you could call me a-political. If faced with a choice between donkeys or elephants, I’d likely go with a giraffe. That’s not to say I’m not interested in politics, but my work in PR means I understand the behind-the-scenes message and perception crafting which inherently makes me more suspicious. And […]

Healthcare and the Economics of Innovation

In a 2011 Harvard Business Review article author, Uri Neren (@urineren), postulates that the single greatest factor required for successful innovation is scarcity. In fact, organizational processes have been developed to mimic scarcity and foster innovation including Systematic Inventive Thinking and the “Productivity” method. And, all this time I thought necessity was the mother of invention […]

4 Websites You Need for Stress Awareness Month

In case you didn’t know, April is National Stress Awareness Month. Stress is something that we may often ignore because we think it’s inevitable or unavoidable, especially in the PR and marketing industry, but it can have serious effects on your wellbeing. There are thousands of tips for relieving your stress, but the problem is […]

Latest Healthcare Trends from HIMSS 2016

Earlier this month a few PadillaCRT colleagues had the privilege to attend HIMSS 2016 in Las Vegas. The annual conference brought together over 40,000 healthcare IT professionals, clinicians, executives and vendors from around the world. With more than 1,300 vendors and organizations represented, the four-day conference highlighted the latest tools, innovations and trends in healthcare […]

Healthcare Data Breaches – The New Normal?


For healthcare organizations, cyber breaches are less a question of “if” than “when.” Why? Personal medical information is worth 10 times more than a credit card number on the black market. What’s for sale? Names, birth dates, policy numbers, diagnosis codes and billing information. Your health credentials can go for about $10 each and may be used to […]