Unique connections. Powerful results.
See the connection

Getting the most from your doctor’s visit

Hospitals, doctors and other healthcare professionals are often held to a higher standard than your average Joe. As a society, we look to them for answers, for guidance and to address our deepest concerns. Studies show that good communication and patient safety are linked, so talking about the hard stuff is a must. However, with […]

Breast Cancer Awareness Month Controversy: New ACS Guidelines Spark Fury

Fall is the season of change and it appears the American Cancer Society (ACS) is embracing it. During this month’s Breast Cancer Awareness Month, when you would typically hear “mammograms, mammograms, mammograms” as much as you hear “sunscreen, sunscreen, sunscreen” during the summer, the ACS released new guidelines recommending less and later screening, sparking uproar from practically every audience. Here’s […]

When Failure is a Good Thing: Lessons from SHSMD 2015


I spent the first half of my week at the Society for Healthcare Strategy and Market Development (SHSMD) conference in Washington, D.C.  While I am so accustomed to hearing case studies about “getting it right” at these conferences, I was intrigued by a subtle theme of why it sometimes is even better to fail – […]

8 Tips for Press Trip Success

I recently had the pleasure of hosting three journalists/bloggers on an unforgettable adventure – a press trip to Quebec on behalf of one of my clients, Pure Canada Maple. The trip was organized as part of their sponsorship of the Cycling Grand Prix in Quebec and included a variety of maple-themed experiences as well as […]

Have a Healthy School Year

This week kicked off an exciting time for many kids—the beginning of a new school year.  For most parents a new school year is a sigh of relief, but for some, it can be a little overwhelming. From buying school supplies to meeting with teachers, parents and kids can often get stressed out over the […]

Medicine & Social Media: A Balancing Act

Here on the PadillaCRT health team, we work with all kinds of clients—health systems, medical professionals, device-makers, you name it. A strong social presence is often key to growing an organization’s market presence, but when it comes to our clients, we know that balancing social media and patient privacy can be a tricky game. There’s […]

Why Health Industry CEOs Should Blog

I recently read an article in a local business trade about what makes a CEO trustworthy to investors. The author told the story of how a woman without financial savvy inherited a portfolio from her father and, in conjunction with a financial advisor, gave a thumbs up or down based on reading the chief executive’s […]

Are fitness trackers the future of healthcare?

These days, there are very few places you can go without seeing a Fitbit, Jawbone Up or even an Apple Watch. With 1 in 5 Americans owning a fitness tracker, wearable technology is becoming a part of our everyday life. Having owned both a Fitbit and a Jawbone, I am one of the many who […]

Health News Roundup

Health is a topic that pervades our news stories and our lives on a daily basis. Whether watching the TODAY Show during your morning routine, flipping through HealthDay while at work or chatting with your friends about ways to get your body ready for summer, health and wellness is constantly on our minds – especially if […]

Being the CEO of Your Life

This week, I had the pleasure of attending the Women’s Health Leadership TRUST 2015 Forum in Minneapolis. Save for the snow in April, it was a fabulous event designed to celebrate female leaders in health care. The room was full of outstanding and accomplished women who have made a significant difference through their work in […]