Though healthcare seems vastly different from the world of housewares, I’ve found that public relations and marketing basics apply across industries. Here are some reminders from the consumer industry that are helpful for any healthcare marketer.
I had the opportunity to hear from Morten Hansen, co-author of Great by Choice, at the recent Forum for Healthcare Strategists conference in Orlando. Here are some the key attributes of leaders who were able to lead companies in some of our country’s most volatile industries to succeed when others failed.
While medical tattoos are not new, they do seem to be growing in popularity. Yes, it’s a physical mark intended to convey a message, but it’s also intended to evoke a response and influence the behavior of those who see it. As the healthcare industry continues to consolidate, branding is increasingly important. Successful hospitals, health systems and healthcare companies would do well to assess the current state of their brand to minimize any integrity gaps, connect with their stakeholders and build reputation.
Out with the old and in with the new. But as there are limited dollars to spend, the Affordable Care Act has created a limited window of opportunity to make the shift from pushing out mass information to building relationships through targeted engagement.