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Is Google the New Family Doc?

We used to rely on family, friends and old wives tales to diagnose medical conditions. Now, we’re looking to Google for what ails us. Should this trend concern health care professionals?

10 Do’s and Don’ts of Corporate Responsibility

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour […]

Why Number One Rankings in Google are Essential

By Jason Poulos (@TheSaganaki) Answer: Sites Ranked 1-4 in Google have the highest probability of getting clicked The top 4 organic rankings in Google garner almost 2/3’s of all clicks. #1 Result in Google = 36.4% Click through Rate #2 Result in Google = 12.5% Click through Rate #3 Result in Google = 9.5% Click […]

Google Kills Organic SEO

By Jason Poulos (@TheSaganaki) If you have/own/manage/support a website or blog I’m sure you’ve cracked open Google analytics at least once to see how many visitors your site has received. Some of us might spend more time in the analytics world but at a base level Google Analytics provides some basic solid metrics (visits, page […]

Are Google and Facebook brainwashing me?

There’s a place for customization and interactivity in digital art…. but not in my everyday search. By Rosalie Morton (@rosaliemo) Two weeks ago I headed up to New York to visit an awesome friend of mine, also a PR pro. I’d browsed through The New Yorker on my way up to figure out the “must-dos” […]

Google+: Where’s the Beef Wellington

By Jason Stemm @NYCubsFan I’ve been on Google+ for over a month now. I was intrigued when people like Chris Brogan and Robert Scoble made the switch. As they quickly discovered, it offers great opportunities for sharing and discussion. I have found slower adoption in the food niche. Access is still limited, and many that […]

Three Cents on Google+ for PR Agencies/ Corporate Communicators who don’t have time to toy around

By Priya Ramesh (@newpr) So are you feeling pressured to start toying with Google+ and join the 10M users that are “circling,” “hanging-out” and “sparking” on Google+. My verdict is: definitely play around and identify engagement techniques for your brand but there is no need to shift from Facebook and Twitter just yet. As a […]

Poor Harvest for Content Farms: Will Google’s new Algorithm Change the Online Playing Field?

THE BOOZE BIN By Pia Mara Finkell (@piamara) To the delight of Googlers everywhere, the leading search engine Google announced a shiny new algorithm last Friday, which promised “to reduce rankings for low-quality” content farm sites, and “provide better rankings for high-quality…sites with original content and information.” Using SEO to their advantage, content farms not […]

Five things PR and Marketing Should Break Free From in 2011

By Priya Ramesh (@newpr) Last Monday, I had the opportunity to talk social media trends and what’s next with Chief Marketing Officers in the healthcare space at the Innovator’s Studio in Chicago. As part of the discussion, we were asked to break into two groups and identify a few traditional PR tactics that the CMO’s […]

IE8 Privacy Limitations Exposed. Really?

  By Mike Mulvihill The Wall Street Journal reported this week that Microsoft sacrificed online privacy features on IE8 in order to accommodate the needs of advertisers and marketers.  I trust this does not come as shocking news to most of the world. Essentially, MS decided that IE8 would always have privacy features turned off.  What’s […]