2014 Digital Trends: A Conversation with Mom it Forward

It’s no surprise that with the New Year comes even more opportunities for brands to grow in the digital space. To get a better understanding of what’s to be expected this year, I sat down with Mom it Forward, a leading social media community and worldwide network dedicated to enhancing the lives of women, their [...]

Show NOT Tell: The 7 Best Health Infographics of 2013

Did you know that 99% of the information we receive each day is almost immediately filtered out by our brains? In order to be successful, marketers have to determine ways to place their content in the elite 1% that survives; and with visuals being processed 60,000 times faster than text, infographics could be the answer. [...]

Big Data: What does it mean for healthcare?

The answer: big data. Target tracked the buying habits of thousands of newly pregnant women and found many pregnant women bought fragrance-free lotions and soaps, vitamin supplements such as zinc, calcium and magnesium and cotton balls in early stages of pregnancy. This type of big data enables Target to guess a woman is pregnant and even estimate her due date based upon her purchasing habits..

BuzzLine Contest – Week 17 – Yay Yahoo!

It’s Friday, and we’re buzzin’, but first, congrats to Jeff Wilson, BuzzLine’s latest winner! Yahoo! made news this week. A year after Marissa Mayer took over as CEO, Yahoo! edged Google in U.S. web traffic in July. It’s the first time at the top for Yahoo! since May 2011. And this doesn’t include web traffic [...]

Can a Simple Google Update Create a Big Impact on PR?

In late July Google quietly made a change to its Unnatural Links Document that has spawned articles claiming that Google has killed PR and it’s now Google vs. PR. What’s interesting about this update is that it seemingly sprawls outside of the SEO community and hits PR. In the past, the webmaster updates and algorithm [...]

BuzzLine – Week 15 – Triple Shot of Broadband

Welcome to the BuzzLine, PR and marketing’s favorite way to wrap up the work week. (Before happy hour, anyway.) BuzzLine presents a current news story and asks participants to creatively “add value” with a six-word comment. Perhaps it’s six-words of parenting advice to the expectant Kate Middleton. Or, a six-word subtitle to the planned Sharknado sequel. [...]

Top 7 Tips to Create a Killer eBook

There are two main types of questions we ask on Google. One is the “instant-gratification” question… “Who was that actor?” “How do I hide a post on my Facebook timeline?” “Where’s the nearest Starbucks?” Google finds the answer, and you’re done. The other is the broader, “life” question. These questions aren’t answered just by reading [...]

Another Sweet Digital Campaign Case Study

A couple of months ago I featured our first sweet case study for Pure Canadian Maple Syrup. We now have another sweet client on our hands that needed some help in the digital frontier.We just wrapped up our campaign for the Florida Sweet Corn Exchange and here is what we did for them. About the [...]

Is Google the New Family Doc?

We used to rely on family, friends and old wives tales to diagnose medical conditions. Now, we’re looking to Google for what ails us. Should this trend concern health care professionals?

10 Do’s and Don’ts of Corporate Responsibility

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]