Banner Advertising Woes

Does a banner ad click equal a website visit? We found out that over 80% of our banner ad clicks were not showing up as a visit on our client’s website.

How to Measure the Success of a Multichannel PR Campaign

How to use custom urls and Google Analytics to accurately measure a multichannel digital PR campaign. Easily see traffic and compare how each digital tactic performs.

Measure More: Take Your Google Analytics to Next Level with V5.0

By Priya Ramesh (@newpr) Five Things You Should Know About New Google Analytics V5.0 Last week, I was speaking to the Women Grow Busines community founded by my client Network Solutions (a group of very smart women entrepreneurs in the DC region) about social media and we spent a good chunk of time discussing Google Analytics. I [...]