Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47

By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative minds are capable of. And, overall, we were a bit underwhelmed by what we saw. There were some bright spots in the line-up, however – [...]

Social Media’s Super Bowl Cameo

By Mike Mulvihill Our client, Network Solutions, opted to harness the power of social media instead of shelling out $3 million for a 30 second Super Bowl commercial.  And for a fraction of the cost, they generated over 17 million Twitter impressions and 35,000 views of a parody video – and still counting. The video [...]