A Must-Have Guide to Creating a PR Plan that Doesn’t Suck

I’ve been reading the Spin Sucks blog for over four years. Yes, four years, the same amount of time it took me to earn a college degree! A four year commitment may sound like hard work, but it doesn’t feel that way. It was 2010; I had recently left my first big girl job after [...]

Why You Should Never Tweet A News Release

By Rachael Seda (@rachaelseda) I remember my first PR writing class. While I enjoyed it, I distinctively remember the painstaking feeling of having the creative joy sucked out of me when I had to write my first news release, and again when I wrote my second, and so on. If I didn’t want to read [...]

Skillsets Every PR Pro Needs

Guest post by Gini Dietrich (@ginidietrich) If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. [...]