Bye, Bye, Foodie: 5 Reasons Why This Word Needs to Just Go Away

I work in public relations. I classify groups of people and then determine the best way to communicate with them for a living. Literally, it’s my job. But I hate being classified. Technically, I’m a Millennial. But I refuse to think every Millennial-based stereotype applies to me. And, yes, my voter registration card technically identifies [...]

Butchers and Booze–A Perfect Pairing

THE BOOZE BIN By Laura Petrosky (@chronic_ally) I am pretty convinced that every PR professional working with an alcohol brand has executed at least one (make that a dozen, for me) “INSERT BRAND NAME and food parings” program. Showing consumers the endless possibilities of how to pair their favorite adult beverage with food makes them [...]

The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities

THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and [...]

Is Craft Beer the New Wine?

THE BOOZE BIN By Pia Mara Finkell (@piamara) Earlier this month, I was invited to a typical professional walk-around tasting at a trendy restaurant in downtown NYC. Having attended and organized over ten years’ worth of these kinds of tastings in the wine industry, I felt overly prepared for the experience. Everything was as expected. [...]