Break out of your comfort zone: Tips for writing outside the lines

Photo credit: Wikipedia, Antonio Litterio I guess I’ve always been a writer. For some reason, the process of translating the thoughts in my head into words on a page is one I’ve found I must go through in order to make sense of the world. So, one of the things I love most about my [...]

How To Make a Long-term (Brand) Relationship Last: Advice From a Former Starbucks Employee

By Emily Lacy (@emstheticket) Despite what the movies might feed you (hello, childhood full of Disney!), if you’ve been part of a romantic duo that lasted beyond the initial hormonal flash in the pan, you know the truth about long-term, serious relationships: they take work. The beginning of every new relationship is exciting, filled with [...]

America Rising for Breakfast

By Jason Stemm @NYCubsFan Breakfast is back! Our mothers always told us it was the most important meal of the day, and it looks like we are finally starting to catch on. Whether it is for weight management, health, energy or alertness, more Americans are eating breakfast. Still, however, less than half of Americans are [...]

What’s Old is New Again

Last weekend, while getting dressed like an extra from the Broadway show Newsies for a 20’s-themed surprise party at the Manhattan club Prohibition, my thoughts drifted to the resurgence of trends and nostalgia for times past. Bell bottoms, leg warmers and moon boots have all had their questionable rises and returns to cultural popularity. Food [...]

IACP Ready to Take Bite Out of the Big Apple

The International Association of Culinary Professionals (IACP) will converge on New York City for its annual conference this weekend. The “Fashion of Food” is this year’s theme, looking at food beyond just sustenance. Truly it can be appreciated on many levels for its flavor, aesthetics, texture and even the story behind how it arrived on [...]

Feeling Slimed by Food Labeling?

By now you have probably heard of “finely textured beef” or at least its more popular name, “pink slime,” which has been in our ground beef for years, and recently brought to public attention. In fact, unless you have only consumed organic ground beef, you have probably ingested it. J.M. Hirsch did a great job [...]

A Look at Food Policy from the Nation’s Capital

By Jason Stemm @NYCubsFan This past week I was in Washington DC for the International Foodservice Editorial Council’s annual conference. As president of the group, it was quite a bit different than the previous ten years I’ve attended. The group and conference are driven by the unique opportunity for editors and writers to network with [...]

whatcanbe for a Healthier Future

By Jason Stemm (@NYCubsFan) At CRT/tanaka, we have a word, whatcanbe, which guides us in imagining the possibilities for ourselves and our clients. It is both a creative process and a cultural ethos that is ingrained across offices and practice areas. During a recent agency-wide retreat, we were asked to articulate our whatcanbe and share [...]

Healthy Eating Deserves a Food Fight

By Jason Stemm @NYCubsFan I’ll be heading down to Atlanta tomorrow for the Produce Marketing Association #FreshSummit. It has been six years since the show visited the Peach State, and a lot has changed in that time. According to the CDC, in 2005, about 33% of U.S. adults ate 2+ servings of fruit per day [...]

Steve Jobs-Inventor, Designer, Marketing Genius…a Buzz Bin Tribute

By Jason Stemm (@NYCubsFan) A company lost a leader, an industry lost a visionary and a family lost a loved one yesterday when Steve Jobs passed away. He created and rebuilt a company into something than he may never have imagined as a young man in his parent’s garage. It reminded me of a friend [...]