From Slow Cocktails to Street Food: 4 Food Marketing Tips Learned at the World Cup

(image courtesy: BenyGalvao)  I think spiders are soldiers of Satan, but even the threat of massive, wandering ones didn’t stop me from getting to Brazil this month to experience the World Cup.  Though my time there was short, between matches, I managed to dip a toe into the vibrant Salvadoran culture outside the stadium. After [...]

Got Milk? What Kind?

Last night I went to Trader Joe’s to buy milk. Sounds like a simple task, right? Wrong. This was me when I got to the milk aisle: There were so many options, I didn’t know where to start. Soy? I hear that’s good for you. Almond? That sounds delicious. Coconut? Will it make my skin [...]

Break out of your comfort zone: Tips for writing outside the lines

Photo credit: Wikipedia, Antonio Litterio I guess I’ve always been a writer. For some reason, the process of translating the thoughts in my head into words on a page is one I’ve found I must go through in order to make sense of the world. So, one of the things I love most about my [...]

The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities

THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and [...]

Are Twinkies the Next Tobacco?

By Jason Stemm (@NYCubsFan) What do Tony the Tiger and Joe Camel have in common? The question has been battled out in Washington over the last two years, under the radar of budget cuts and debt defaults. Millions of lobbying dollars have been spent by the food manufacturing industry to limit and even eliminate legislation [...]

Connecting with a Mobile Food Shopper

By Jason Stemm  @NYCubsFan Since the days of open air markets and general stores, the food shopping experience has been in person. Trips to the grocery store have started with a list and ended with a cart full of groceries filled with planned and impulse buys. Retailers have relied on these incremental purchases to improve [...]

The Evolution of Food Definitions

Human language is in constant evolution. New technologies give us words like “ringtone” and changing interests give us words like “agritourism” and “locavore” to add to our lexicon. Occasionally we have words where agreement on meaning is difficult, like when we talk about “local” and “organic” food. Farmers markets have seen tremendous growth in recent [...]