Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47

By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative minds are capable of. And, overall, we were a bit underwhelmed by what we saw. There were some bright spots in the line-up, however – [...]

10 Do’s and Don’ts of Corporate Responsibility

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]