How Many Facebook Pages Does One Company Need?

Three companies who have it all figured out A single company can have a million services, but they only have one brand. Maybe that means one Facebook page, too. But what happens when consumers want to connect with only some of your services? Take a medical group, for example, which consists of different practices in [...]

BuzzLine: Facebook’s Next Big Acquisition

Ehh, WhatsApp, Zuck? Despite recent reports of dropping numbers of teen users, Facebook’s business seems to be booming. At least, that is, as attested by its recent $19 billion acquisition of mobile messaging service, WhatsApp. Despite the hefty price tag and seemingly unrelated social media functions, analysts say it was a worthy investment, estimating that [...]

Three Free Tools for Auditing Your Social Audience

I came across this quote recently on Pinterest: “The essence of social media is knowing your audiences and engaging them in something they love.” Totally agree. But here’s the thing: I think a lot of us who manage social communities have a sort of instinctual understanding of who our audiences are and what engages them. [...]

2014 Digital Trends: A Conversation with Mom it Forward

It’s no surprise that with the New Year comes even more opportunities for brands to grow in the digital space. To get a better understanding of what’s to be expected this year, I sat down with Mom it Forward, a leading social media community and worldwide network dedicated to enhancing the lives of women, their [...]

If Teens are Bailing on Facebook, Where are They Going?

I have a niece, who’s a college freshman this year. While she was still in high school, I could keep up with her school activities and day-to-day musings through Facebook. But a few months ago, I noticed that she was posting a lot less on Facebook. We were able to catch up in person during [...]

Case Study: How to Grow Your Holiday Campaign

Special thanks to the co-author of this post, Kelsey Mohring, AAE, PadillaCRT We love a good holiday campaign…I mean who doesn’t? At this point, you’re (hopefully) already rockin’ around your 2013 campaign and are amidst the holiday hustle and bustle of executing your promotional tactics. You may be preoccupied with your current campaign but believe it or [...]

The #1 Trick (or Treat) to Successfully Engage Your Facebook Community

Is the eerie silence from your Facebook fans becoming spooky? This Halloween we have just the trick to ignite (or reignite) your fan base and drive more fans to your page, which is the perfect Halloween treat for any Facebook community manager. Ironically, it’s this seemingly simple piece of advice that haunts you time and [...]

3 Social Media Lessons I Learned from “It’s the Great Pumpkin”

Many people cite Halloween as a favorite holiday. I’m not part of that contingent. Don’t get me wrong: I’m all for adorable costumed children ringing my doorbell, haunted hayrides and paranormal activity. It’s the creative pressure that really stresses me out – from finding the perfect clever-yet-hilarious costume to carving a pumpkin that will wow [...]

Are You as Social Media-Savvy as You Think?

Best Practices for Engaging on Twitter, YouTube, Pinterest and Blogs I had the opportunity to attend the second Annual Fashion Forward Conference in New York City on Wednesday, bringing together 100 of the nation’s top female social media mavens. A variety of sessions and panels were held on various topics, but the most noteworthy was [...]

7 Inspiring Social Media Applications from Oklahoma

How Social Media Has Forever Altered Natural Disaster Response Tragedy has a way of bringing people together; and amongst the chaos it’s the inspiring stories of courage, hope and faith which motivate us to pick up the pieces. The mainstream use of social media has permanently altered the way we share our daily lives and [...]