Facebook’s EdgeRank Changes Put More Pressure on Brands to Engage Better

By Priya Ramesh (@newpr) Back in September, Facebook made some changes to its EdgeRank (Facebook algorithm to organize the massive amount of activity generated by people, pages and apps and to decide what stories to show whom), which reportedly decreased brand engagement levels to an all time low. The King of Social Networks also has been accused [...]

What can we learn from General Motors pulling $10M ad spend from Facebook?

By Priya Ramesh (@newpr) A week before the big Facebook IPO, General Motors (GM) announced that the company was going to pull off its $10M display ad budget from Facebook. GM marketing chief Joel Ewanick told the Wall Street Journal that GM “is definitely reassessing our advertising on Facebook, although the content is effective and important.” GM will [...]

Facebook’s New “HIGHLIGHT” Feature Leaked

By Priya Ramesh (@newpr) Facebook’s new “HIGHLIGHT” feature leaked in New Zealand TechCrunch calls it “Reckless New Ads Test” At the Facebook Marketing Conference in Feb, Brian Boland, Director of Product Marketing, Facebook revealed that the average news feed story from a user profile reaches just 12 percent of their friends. Business Pages meanwhile only [...]

2012 is Facebook’s Year: Three Key Trends for Advanced Digital Marketers

By Priya Ramesh (@newpr) Happy New Year Buzz Bin readers! Congratulations @crttanaka Buzz Bin for making it to its third year of blogging! Thank you for making us the top-25 PR blogs ranked by PRWeb and #28 on BlogRank. We look forward to another year of providing valuable insight on hot industry trends affecting PR and [...]

Three New Facebook Developments to Keep in Mind

By Priya Ramesh (@newpr) Three New Facebook Developments to Keep in Mind I will emphasize for the 100th time again that 2011 is the year when Facebook starts exploding further as the #1 social network with an increasing number of brands trying to sell off of Facebook. Visualize a sales cycle where you log-in to [...]

Facebook Page Redesign: Why Should Brand Marketers Care?

By Priya Ramesh (@newpr) Facebook just announced the new Pages redesign last week that offers more engagement opportunities for your brand in the coming months. The beta version will go live on March 10th when Facebook automatically will update every page to the new design. If you are serious about your Facebook marketing in 2011, [...]

2011 is Here. Now Let’s Get Serious About Facebook Marketing

By Priya Ramesh (@newpr) Happy New Year! I am sure you are tired of the “Top ten trends in 2011” blog posts that most of us forget anyways in less than ten days so let me take you through a different route with this one I am writing from Bangalore, the Silicon Valley capital of [...]