Transparency is No Longer a Choice

Almost every day, I see an article or brand study talking about how corporations need to become more transparent. The sentiment is good, but the implication is that transparency is a choice, and that the alternative is to be opaque or shrouded in our actions. This really isn’t the case anymore. We operate in a [...]

Massive Shift in Wine Industry’s Most Powerful Voice

THE BOOZE BIN By Pia Mara Finkell (@piamara) The blogosphere has been abuzz with chatter and predictions since the most powerful voice (and palate) in the wine industry, Robert Parker, announced this week that he intends to step down as editor-in-chief of The Wine Advocate (TWA) – the powerful wine publication he founded over 34 [...]

The Other Side of the Pitch: Bloggers Tell All

By Toni Carey (@toni_carey) Last weekend, I had the opportunity to attend the first annual Fitness and Health Bloggers Conference in Boulder, Colo., which just happens to be one of the healthiest cities in the nation. As a full-time public relations professional and a part-time fitness and health blogger, I find pitching the media during [...]

The Zen of Tweeting

Given it’s Twestival weekend (see those of you attending DC Twestival), I decided to share a little experiment I’m engaging in on Twitter. Specifically, I’ve been incorporating Bhuddhist ethics into daily Twitter activity to create a better, more mindful experience. Here’s how:

Women Snubbed in Top Ten Speakers List, Industry in General

In a “blog post” listing the top ten social media speakers, The Speakers Group (TSG) listed voices for “your consideration.” Not one of the speakers was a woman, highlighting a much larger social media services industry problem where women are often overlooked for top speaking gigs, and don’t rank as well as men. Ironically, this [...]

Goodness Gracious, Great Blogs of Fire!

Marguerite Manteau-Rao highlights top results from a McKinsey survey of executives on the topic of Web 2.0 adoption. Some of the results include the necessity for senior leadership to help the bottom up initiatives: “senior executives often become role models and lead through informal channels.” Interestingly, senior leaders also notice that the initial excitement and [...]

Hacking Content

One of the cool things about teaching at a University is the very strict code of ethics, particularly on plagiarism.  Unfortunately, we have no such thing out here in the blogosphere, instead relying on an honor code of links.  In my opinion, sometimes top bloggers think they are above it, and simply hack content (Image: [...]