Empathy: The Lifeblood of Effective Marketing and Advertising

By Ryan Lamont (@RyLamont) “Thanksgiving dinner’s sad and thankless. Christmas dinner’s dark and blue. When you stop and try to see it From the turkey’s point of view.” Shel Silverstein has a unique way of capturing the essence of penetrating a larger-than-life concept in an amusing and light-hearted verse. Last week we celebrated our annual [...]