How to Get Complete Strangers to Reveal Their Deepest Secrets

(a.k.a. How to Conduct a Great Research Interview) So many of us have to conduct interviews as part of research. It’s one of the most important parts of the research process in many projects, especially when we do corporate branding here at PadillaCRT. I like to say that we never “invent” brands, but instead “discover” [...]

Stop Multitasking and Get Mindful

Stop everything you’re doing right now. Can you? If I had to guess, I’d say you’re doing at least two things right now, probably more. You’re checking email, reading a bit of this post, creating an outline for a plan you have to have done by the end of the day, eating your lunch and [...]

Why It’s Not About the Money

I heard someone imply recently that advertising and public relations were all about money, and that the dollar amount a client pulls in due to an ad or campaign is the ultimate definition of whether or not the work created was “great.” I found this depressing, especially since someone who works in the advertising field [...]

How Ham & Robot Love Lead to Great Creative

Five Tips for Great Creative Briefs Creative briefing is something we do (or should do) on a regular basis, and we all know how crucial it is to producing stellar creative work. But it’s frighteningly easy to get stuck in the grind and start cranking briefs out (or start watching Jason Mraz videos online) – [...]

How Fear of Failure Forces You to Fail

If you search for statistics on Americans’ levels of job satisfaction, you’ll find that about 70% of Americans are either “somewhat unsatisfied” or “unsatisfied.” If you conduct a search about not liking a job, you’ll get 1,440,000,000 results. Job dissatisfaction is obviously a large topic here in our country. It’s easy to conclude that either [...]

Three Rules for Creating Your Brand’s Digital Experience

You’ve been there before. You are surfing the Internet or doing some online shopping and you end up on the site of a brand you know and love…and are completely underwhelmed. The brand is familiar to you, and you know you can count on them for quality products or experiences. So considering we spend the [...]

How To Make a Long-term (Brand) Relationship Last: Advice From a Former Starbucks Employee

By Emily Lacy (@emstheticket) Despite what the movies might feed you (hello, childhood full of Disney!), if you’ve been part of a romantic duo that lasted beyond the initial hormonal flash in the pan, you know the truth about long-term, serious relationships: they take work. The beginning of every new relationship is exciting, filled with [...]