Ron Burgundy: Unwrapping Paramount’s Marketing Brilliance

As PR professionals, we all know how difficult it is to make noise in the media, especially during the holiday season. So when we see a campaign that makes a public splash in all the right ways during this busy season, we pay attention and take note. The holidays are a time to be merry, [...]

Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47

By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative minds are capable of. And, overall, we were a bit underwhelmed by what we saw. There were some bright spots in the line-up, however – [...]