It’s nothing new for hospitals to look to revered service brands like Ritz-Carlton and Disney for lessons in customer service. Many a hospital has hired one of their consultants to provide counsel on revolutionizing their patient experience program. As a mom planning a Disney World vacation, it has become even more apparent to me that [...]
Even in 1957, Walt Disney understood the power and importance of an integrated content marketing program. His hand drawn map remains a best-practice for content marketers today.
By Jason Stemm (@NYCubsFan As the senate prepares to debate a new farm bill and food advocates are clamoring for a larger piece of the pie to go to specialty crops (think sweet corn and blueberries) rather than commodity crops (think wheat and corn for processing), Walt Disney Co. made an announcement that will cause [...]