Could you be suffering from sleep-texting?

We’ve all heard of sleep-walking. Even sleep-eating. And we all know someone guilty of drunk-texting. But could you be suffering from sleep-texting? In this hyper-connected, digital age in which we live, sleep-texting is a real phenomenon and may even be on the rise. In February, CNN reported that while hard data is lacking about this [...]

Top 7 Tips to Create a Killer eBook

There are two main types of questions we ask on Google. One is the “instant-gratification” question… “Who was that actor?” “How do I hide a post on my Facebook timeline?” “Where’s the nearest Starbucks?” Google finds the answer, and you’re done. The other is the broader, “life” question. These questions aren’t answered just by reading [...]

5 Tips to Help Medical Tourism Brands Thrive in the Digital Age

By Rachael Seda (@rachaelseda) Would someone actually travel to another country for medical care? Yes, according to CDC data up to 750,000 U.S. residents travel to another country for lower-cost medical or dental care each year and an Ipsos survey found that 38% of U.S. residents are open to health care abroad. The rising cost [...]

The Digital Graveyard: Is Voicemail Dead?

When was the last time you got a voicemail message? In fact, when was the last time you even checked your voicemail? USA TODAY study shows that texting and even voice transcription apps are preferred over voicemail communication.

What Makes a Blogger Tick?

THE BOOZE BIN By Pia Mara Finkell (@piamara) Let me start by saying, I’m a big fan of blogging, and bloggers as a community, in general. I like them for the same reason I have an inexplicable soft spot for the Cubs, despite being from New York. I think it has something to do with [...]

Drinking with Digital Natives: 3 Tips for Reaching Millennials

THE BOOZE BIN By Pia Mara Finkell (@piamara)   Millennials have been called a lot of things, some nicer than others. Let’s get the negative ones out there first: unfocused, fickle, coddled…all entitlement, no drive. As for the nicer stereotypes (likely coming from our ever-adoring helicopter parents), we’ve been called confident, upbeat, experimental and open [...]

A Look Ahead: Social Media Marketing Trends for 2011

THE BOOZE BIN By Pia Mara Finkell (@piamara) 2010 has without a doubt been the year of social media growth. It’s impossible to watch the morning news, read a newspaper or conduct a meeting without hearing the term “social media.” It has gotten me thinking about brainstorming new names for the term. Web 2.0 came [...]

Digital Recruiting and the Hot Health Care Job Market – Can Marketers Help?

Guest post by: Charlotte Evans It is true. The HWS Labor Market Pulse® Index shows hospitals in the San Francisco Bay, Philadelphia and Tampa areas are ramping up recruitment, even though just last month other hospitals across the U.S. were laying off employees. As the economy continues to recover and health care reform shakes out, [...]

The Digital Kids of Generation X

By Jenn Riggle Music soothes the savage beast – and my pre-teen daughter. As the mom of two tween girls, ages 9 and 11, there’s always a lot of drama in my house. My youngest is a Chatty Cathy with an opinion on everything, while my oldest is a woman of few words – just [...]

Should Photographers Rethink New Media Rights?

by Wyatt Wood As a semi-pro photographer I encounter unique situations everyday involving photography, rights management and social media. Note: every locality has their own laws that any person taking pictures should abide by – this post is not about the legality or rights of taking photos as a photographer (while it may touch on [...]