Multi-channel PR Campaign? It All Starts with a Digital Strategy

As connected as the digital world is it can often create segmented messages and experiences for you client. The benefits to integrating your marketing efforts are numerous but to fully take advantage of the connectivity that a multi-channel campaign offers I highly encourage the creation of a digital strategy as you begin to plan for [...]

Keep Calm and Throw a Kick A$$ Twitter Party

You’re like a little kid at the candy store, you can hardly sit still you’re so excited about the exciting things you want to share with your audience. But you don’t want to just tell them, you want to knock their socks off! So how do you inspire your audience to put their dancing shoes [...]

5 Tips to Help Medical Tourism Brands Thrive in the Digital Age

By Rachael Seda (@rachaelseda) Would someone actually travel to another country for medical care? Yes, according to CDC data up to 750,000 U.S. residents travel to another country for lower-cost medical or dental care each year and an Ipsos survey found that 38% of U.S. residents are open to health care abroad. The rising cost [...]

Why Integrate Your Digital Marketing Tactics for 2013

Four reasons why you should create an integrated digital marketing strategy. Combine and leverage SEO, PPC, Social and PR

Why should search engine optimization be a part of your digital strategy?

By Jason Poulos For me, it’s a simple question, but others might struggle when the above question is posed about search engine optimization (SEO). If you want your website to be found through a search engine, your site needs to be optimized in a manner that search engines find friendly. From the content itself down [...]