How to Measure the Success of a Multichannel PR Campaign

How to use custom urls and Google Analytics to accurately measure a multichannel digital PR campaign. Easily see traffic and compare how each digital tactic performs.

PR Pros, 4 tips on how to be an awesome link builder.

By Jason Poulos (@TheSaganaki) Links back to a website are one of the most important ranking factors to a search engine. The materials, content and outreach created in the public relations world could be chock full of extremely helpful back links that could help get your clients content on page one of Google. Are you [...]

5 SEO Tips for PR Pros

By Jason Poulos (@TheSaganaki) Not only do consumers rely on search but journalists rely heavily on search engines to do their job. In TopRank’s Journalists Use of Search Survey they found that 91% of journalists, editors and reporters use Google. In a more recent survey, George Washington University found that 100% of the journalists surveyed [...]

Five things PR and Marketing Should Break Free From in 2011

By Priya Ramesh (@newpr) Last Monday, I had the opportunity to talk social media trends and what’s next with Chief Marketing Officers in the healthcare space at the Innovator’s Studio in Chicago. As part of the discussion, we were asked to break into two groups and identify a few traditional PR tactics that the CMO’s [...]