Twitter, Facebook, Google, Amazon – these are where most of us are spending our time on the second screen. The second screen is the chronic TV watcher’s dream. Commercials come up? Back to Facebook. Boring plotline? Buy those headphones you’ve been eyeing on Amazon. Plot twist? Talk about it on Twitter in real time. Marketers [...]
Did you know that 99% of the information we receive each day is almost immediately filtered out by our brains? In order to be successful, marketers have to determine ways to place their content in the elite 1% that survives; and with visuals being processed 60,000 times faster than text, infographics could be the answer. [...]
The West has gotten quite a bit of snow already, and skiers and snowboarders are flocking to the mountains for a little pre-season action. Some of these resorts have been very proactive in embracing the mobile trend, creating apps that help their guests enjoy a more engaging experience on the hill. Let’s take a look [...]
In my last post, I took a look at the evolution of blogger relations and the sponsored post. Since bloggers are not taking pitches for earned content nine times out of 10, sponsored posts are the way to go. The obvious negative here is that you’re paying for the post, which means the era of [...]
I was catching up on my tech reading on a quiet afternoon, and I found myself perusing an article about one of my favorite topics – the newest in mobile devices. I was reading a piece about the new Moto X that mentioned it features NFC (Near Field Communication) capabilities, like most other Android phones. [...]
If you want killer content, your PR team needs a seat at the table. Here are three reasons why.
With the ever changing and evolving digital landscape it’s hard to predict what will happen in the future of web development, search, marketing and PR. Based on observations and tactics witnessed in 2012, 2013 should see more focus on responsive design, brand awareness spend, microformats, gamification and ad retargeting.
By Jason Poulos (@TheSaganaki) I just got back from the search marketing expo conference up in New York City and I wanted to share some of what I learned. The conference was great and I learned a lot, a ton of info got covered and my brain still hurts from the education overload. Here are [...]