A Must-Have Guide to Creating a PR Plan that Doesn’t Suck

I’ve been reading the Spin Sucks blog for over four years. Yes, four years, the same amount of time it took me to earn a college degree! A four year commitment may sound like hard work, but it doesn’t feel that way. It was 2010; I had recently left my first big girl job after [...]

How to Predict the ROI of Organic SEO in 3 Easy Steps

SEO as a digital marketing tactic has continually had one of the highest ROI’s when compared to other digital tactics (left chart) year over year. The data driven nature of SEO makes it easy to measure and with any tactic in the digital marketing world measurement and clear results make it easier to calculate return [...]

The Second Screen: Keep it Simple – Jimmy Fallon Gets it Right

Twitter, Facebook, Google, Amazon – these are where most of us are spending our time on the second screen. The second screen is the chronic TV watcher’s dream. Commercials come up? Back to Facebook. Boring plotline? Buy those headphones you’ve been eyeing on Amazon. Plot twist? Talk about it on Twitter in real time. Marketers [...]

Show NOT Tell: The 7 Best Health Infographics of 2013

Did you know that 99% of the information we receive each day is almost immediately filtered out by our brains? In order to be successful, marketers have to determine ways to place their content in the elite 1% that survives; and with visuals being processed 60,000 times faster than text, infographics could be the answer. [...]

Ski Season! Why Top Resorts are Investing in Mobile Apps

The West has gotten quite a bit of snow already, and skiers and snowboarders are flocking to the mountains for a little pre-season action. Some of these resorts have been very proactive in embracing the mobile trend, creating apps that help their guests enjoy a more engaging experience on the hill. Let’s take a look [...]

Sponsored Blog Posts: 9 Tips to Get More for Your Money

In my last post, I took a look at the evolution of blogger relations and the sponsored post. Since bloggers are not taking pitches for earned content nine times out of 10, sponsored posts are the way to go. The obvious negative here is that you’re paying for the post, which means the era of [...]

Mobile: Why hasn’t NFC caught on? Because it’s awkward

I was catching up on my tech reading on a quiet afternoon, and I found myself perusing an article about one of my favorite topics – the newest in mobile devices. I was reading a piece about the new Moto X that mentioned it features NFC (Near Field Communication) capabilities, like most other Android phones. [...]

Multi-channel PR Campaign? It All Starts with a Digital Strategy

As connected as the digital world is it can often create segmented messages and experiences for you client. The benefits to integrating your marketing efforts are numerous but to fully take advantage of the connectivity that a multi-channel campaign offers I highly encourage the creation of a digital strategy as you begin to plan for [...]

Another Sweet Digital Campaign Case Study

A couple of months ago I featured our first sweet case study for Pure Canadian Maple Syrup. We now have another sweet client on our hands that needed some help in the digital frontier.We just wrapped up our campaign for the Florida Sweet Corn Exchange and here is what we did for them. About the [...]

3 Reasons Why Your PR Team Should OWN Content Marketing

If you want killer content, your PR team needs a seat at the table. Here are three reasons why.