Kevin Flores Joins PadillaCRT as Group Creative Director

RICHMOND, Va. – (March 4, 2014) – Kevin Flores, founder and executive creative director of The Flores Shop, has joined PadillaCRT as vice president and group creative director. He will direct creative design and digital work in the agency’s Richmond office. “Our creative group is a source of competitive advantage for us, and Kevin adds [...]

A Look Back at 5 Digital Marketing Trends of 2013

In late 2012 I created a blog post that highlighted 5 digital trends that would be prevalent in 2013. Now that 2013 is long and gone, I wanted to take a look back and see how these trends panned out in 2013. 1. Responsive Design Kills the Mobile Domain [2013 Trend] In 2013 Google posted [...]

6 Website Design Trends That You’ll See in 2014


In my last blog post I highlighted 3 digital “essentials” that your website must have in 2014. My post was more focused on SEO and talked about structured data, content and responsive design. This week I wanted to open up the conversation a little further so I had some fellow designers and developers at PadillaCRT [...]

Top 5 Websites for Design Inspiration

1. Pinterest This is one of my new, favorite go-to websites. I usually use the iPhone app for Pinterest and navigate to Explore : Design. It helps to provide some inspiration especially when I am on the go. As a busy soccer mom, I need to take advantage of those quiet moments when I can [...]

Five Tips for Creating the Perfect Creative Brief

By Jeff Wilson, APR (@wilson0507)  The following article originally appeared in the “Five Tips” section of the Fall 2011 issue of Comunicas: Revista de tendencias en comunicación de Grupo BPMO (Communicate: Review of Trends in Communication) from Spain. 1.       Be Descriptive In many ways, the best designs – whether for a collateral piece, website or [...]

Sometimes, It’s Okay to Judge a Book by Its Cover

Guest Post By Samantha Cox (@samanthamcox) As the saying goes, “You can’t judge a book by its cover.” Well, that may be sound advice for the dating world, but when it comes to books – and the public relations industry – I must respectfully disagree. When I walk into a bookstore (my personal kid-in-a-candy-store moment) [...]