Brandjacked by Seesmic

Seesmic recently released its new Tweetdeck-esque desktop client with some fanfare, competition and even a YouTube video. Included in the promotional video is about twenty seconds plus of yours truly, or more specifically, my Twitter handle (kudos to Linda Bustos for spotting this). The video made me laugh and reminded me of a post I [...]

Brandjacking

Cam Beck “Brandjacks” Joseph Jaffe’s Personality It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now [...]