Make Mine Video: 3 Tips To Create Great Video Content

I have to admit I’m a bit of a video junkie. I married a video producer years ago and have watched as this wonderful medium has evolved to become an essential component of marketing. A picture may be worth a thousand words, but the right video is easily worth the great American novel.  Exactly how [...]

Broadening Our Horizons: The Changing Role of PR Professionals in Healthcare

As healthcare public relations professionals, we have often suffered from an identity crisis. No one understands what we do, let alone appreciates it. Often we complain that the marketing folks get all of the attention – and the budget! If you are sulking away in your cubicle, it’s time to shake it off. The role [...]

12/5/12: PR Experts Invited to Share Their #bestPRday in 2012

By Darby Brignac (@darbydarbydarby) As 2012 comes to a close, it’s natural for us to reflect on the past year and prepare for the future.’s Techland recently shared its choice of best websites in 2012. Revolver Magazine recapped its top picks for best 2012 music videos. This list of best travel locations by National Geographic may [...]

Sharpen Your Blogger Relations Skills: How to Reach the 77% of Internet Users in the Blogosphere

By Kelsey Mohring (@mohrinkd) A few weeks ago I had the pleasure of attending a Mastering Blogger Relations session as part of Adfero Group’s Get PR Smart series. I found this workshop to be particularly educational since, as an Account Coordinator at CRT/tanaka, one of my main responsibilities has been blogger outreach. Therefore, I’d like [...]

Facebook’s EdgeRank Changes Put More Pressure on Brands to Engage Better

By Priya Ramesh (@newpr) Back in September, Facebook made some changes to its EdgeRank (Facebook algorithm to organize the massive amount of activity generated by people, pages and apps and to decide what stories to show whom), which reportedly decreased brand engagement levels to an all time low. The King of Social Networks also has been accused [...]

A Charge to Communicators: Choose Your Words Carefully

By Emily Lacy (@emstheticket) In expressing ourselves to others, there might not be anything more important than words. We created them so we could literally voice our thoughts and feelings to one another. In a world of grammar police, 140-character text boxes and posts that only count if others take notice, it is very easy [...]

Take that, Real World; I made it!

By Kelsey Mohring (@mohrinkd) Quick disclaimer: What you are about to read is about the PR industry as well as the transition from college to the real world, making it in a new environment, discovering your strengths, weaknesses and passions and making some mistakes along the way. So, if you aren’t ready for a life [...]

Turning a Communications Crisis into an Opportunity

By Catherine Gryp (@cgryp) As more than 67 million Americans watched the presidential debates last Wednesday night, former governor Mitt Romney ignited a social media firestorm when he expressed his views on federal funding of PBS: “I’m sorry, Jim, I’m going to stop the subsidy to PBS… I like PBS, I love Big Bird. Actually [...]

Viral Videos: Can Wine Brands Compete With Everyone Else?

THE BOOZE BIN By Rebekah Polster (@BekInBklyn) If a tree falls in the forest and no one is there, does it make a sound? If you make a video for a client, post it on YouTube and it doesn’t go viral, did it ever happen? Sadly, yes. On the bright side though, you’re not alone. [...]

Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered

By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]