Movember Proves Cause Marketing Isn’t Just For Women

Is it just me, or have most of us been treating cause marketing as if it’s synonymous with women? If men are being ignored, it would seem to be for a reason. Let’s consider. Studies actually show that women are generally more attuned to cause marketing than men are. The Dynamics of Cause Engagement study [...]

Is Sponsorship REALLY the Answer? (Ask These 5 Questions.)

According to IEG, sponsorships are the fastest growing form of marketing in the United States, and for good reason. When planned strategically and executed properly, sponsorships can help enhance your company’s image with a targeted audience, build and reinforce brand awareness, cultivate and strengthen relationships, drive sales and differentiate the company from its competitors. Sounds [...]

How to Keep Your Ad Campaign from Becoming the Next PR Nightmare

Let me start by saying that when I drink soda, I often choose Dr. Pepper –I like the taste. However, like many others, I was horrified by the launch of Dr. Pepper 10, a drink they promoted as “not for women.” According to USA Today, the drink resulted from the company’s research, which found that [...]

Cradle to Grave Sustainability: With the new i3, is BMW ahead of or behind the curve?

As consumers increasingly make purchasing choices based on their values, in particular, environmental values, the idea of manufacturers reducing the environmental impact of their products from cradle to grave is not a new one. In fact, it has been around for many years. Consumer goods manufacturers are investing in upgrades to facilities to achieve LEED [...]

On a Mission: 5 Steps to Making Your Company’s Social Mission Make a Difference

These days, it seems like everyone is on a mission. But it’s not just frustrated parents petitioning the local school board to reinstate education cuts or foodies encouraging their neighbors to join a local co-op and support locally sourced, organic produce. Companies are now getting into the mix by adding (or simply articulating) a social [...]

The Power of Storytelling: Lessons Learned from CMF 2013

In the original Peter Pan by J.M. Barrie, Wendy asks Peter why no one in Neverland grows up. And Peter replies, “Because we don’t know any stories.” With this anecdote, Andy Goodman – author, speaker and consultant in the field of public interest communications – memorably hit upon the overall theme of this year’s Cause [...]

Corporate Responsibility – Q&A with DuPont

DuPont’s Spruance plant just south of Richmond manufactures specialty fabrics and materials, such as Kevlar® (bullet-resistant) and Nomex® (flame-resistant) polyaramid fiber as well as Tyvek® spunbonded olefin. In April Governor McDonnell announced that the plant was a 2013 Gold Medalist in Virginia’s annual Environmental Excellence Awards. CRT/tanaka caught up with plant environmental manager Joe Loschiavo [...]

8 Unique Ways to Go Green This Earth Day (and Beyond)

Wednesday, April 22, 1970, a day in history which marks the first “massive nationwide protest against the pollution of the environment.” Forty-three years later, the world again prepares to celebrate Earth Day. While the psychedelic days of the ‘70s may feel like “just yesterday” for some, Mother Earth begs to differ. Gone are the days [...]

To Give is to Prepare

No question – corporate responsibility initiatives benefit the reputation and bottom line of organizations that sponsor them. But don’t discount the ROI generated when coworkers rally around a cause. Community service activities can bring team members together in ways that monthly birthday cake or offsite meetings can’t. Last Friday, for example, six of us from [...]

Sustainable Sustainability Efforts: Look Inside First

By Jennifer Lucado (@Jennifer_Lucado) One thing that really gets my blood boiling is when someone implies – or, you know, says outright – that PR is nothing but spin. Yesterday I read a great post on the Guardian Sustainable Business blog: Using PR as an agent for change in corporate sustainability. To be fair, I’m [...]