Sustainable Sustainability Efforts: Look Inside First

By Jennifer Lucado (@Jennifer_Lucado) One thing that really gets my blood boiling is when someone implies – or, you know, says outright – that PR is nothing but spin. Yesterday I read a great post on the Guardian Sustainable Business blog: Using PR as an agent for change in corporate sustainability. To be fair, I’m [...]

What’s your yardstick? In corporate responsibility, how and what you measure matters.

By Cheryl Robinson, APR As PR pros, we look at measuring the success of our efforts using pretty clear criteria. But for companies trying to measure the impact of their corporate responsibility efforts, the formula, historically, has been much less clear. In our industry, measurement has evolved beyond just the numbers to include things like [...]

10 Do’s and Don’ts of Corporate Responsibility

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]

Communication Advice from Press Secretaries: President’s Trusted Mouthpiece

By Priya Ramesh (@newpr) As we celebrate Presidents Day today, I thought of dedicating this post to the nation’s Chief Communication Officer who serves a dual role in providing information to the media, the nation as well as acting as the President’s mouthpiece. Ari Fleischer, former White House Press Secretary to George W. Bush (2001-2003) in his [...]

Choosers of the Slain & Being A Best Place to Work

by Michael Whitlow Our three Virginia offices shared the “Best Places to Work” spotlight (see Principles pay dividends) with a defense engineering company by the name of Valkyrie Enterprises last week, winning our top spot in the small business category as they earned theirs in the mid-sized category. For CRT/tanaka, this was a wonderful tribute to follow a [...]

Fear Kills Social Media Efforts

“We have nothing to fear but fear itself,” Franklin D. Roosevelt Nothing can kill a corporate social media campaign quicker than fear. This great cause of many problems is the number one barrier to corporate adoption of social media. Consider these types of fear. Fear of losing control: The old saw is back! But do [...]