Do Well By Doing Good: How volunteerism can boost health of your business #CSR

  By Julie McCracken This Friday, CRT/tanaka will close all five of our offices for our annual Community Service Day, or what we like to call “the best day of the year.” Whether serving people in a soup kitchen, packing boxes at the Food Bank or playing memory games with seniors at an adult care [...]

5 Tips for Successfully Tying Your Business Into Your Foundation

By Joanna Fay Leis (@JoannaFayL) Starting a corporate foundation is a huge undertaking. It’s a responsibility that requires people, money, and a number of other resources. But most importantly it requires a purpose. Any company can start a Corporate Social Responsibility (CSR) initiative but creating a foundation takes CSR to another level. It is when [...]

What’s your yardstick? In corporate responsibility, how and what you measure matters.

By Cheryl Robinson, APR As PR pros, we look at measuring the success of our efforts using pretty clear criteria. But for companies trying to measure the impact of their corporate responsibility efforts, the formula, historically, has been much less clear. In our industry, measurement has evolved beyond just the numbers to include things like [...]

10 Do’s and Don’ts of Corporate Responsibility

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]

“Cause” for Confusion: Why Giving Back Shouldn’t Give You a Headache

By Samantha Cox (@samanthamcox)   Corporate responsibility…corporate social responsibility…cause marketing…cause-related marketing…corporate citizenship…corporate giving…corporate philanthropy…community involvement…community relations.…………….HUH??? Confused? Feeling the slow creep of a migraine setting in? You’re not alone. With so many different terms being used today to represent an array of increasingly important initiatives, it’s easy to get lost in this overwhelming forest of [...]

How to Break Through the Holiday Haze – 3 Smart Approaches to Holiday Beverage Branding

THE BOOZE BIN By Emily Valentine (@ebvalentine) The month of December always brings back warm and fuzzy memories for me – making eggnog, wrapping presents and boozing … I mean … feasting with dozens of aunts, uncles and cousins. But, for many, holiday activities are fraught with emotion. Entertaining, gift-giving and spending time with family [...]

CSR: How Do You Figure Out What You’re Getting Back?

By Natalie Smith, APR Does “giving back” get you anything back? This is the question that often plagues companies as they establish and build their corporate social responsibility (CSR) platforms. Inevitably, battle lines are drawn not only over whether or not giving back provides a good return on investment, but over how to measure to [...]