In healthcare, people don’t generally like to think about reusing things –unless, of course, they’ve been sterilized. Whether your hospital just started a new fiscal year or you are getting ready for budget season, now is a good time to be thinking about how you can reuse, reimagine and repurpose content you already have to [...]
If you are a journalist looking for new opportunities, check out the healthcare industry. And, if you are managing a healthcare marketing and public relations department, you should think about having a journalist on board, if you don’t already. Why? Because healthcare public relations needs to evolve to a brand journalism model in order to [...]
There are two main types of questions we ask on Google. One is the “instant-gratification” question… “Who was that actor?” “How do I hide a post on my Facebook timeline?” “Where’s the nearest Starbucks?” Google finds the answer, and you’re done. The other is the broader, “life” question. These questions aren’t answered just by reading [...]
Even in 1957, Walt Disney understood the power and importance of an integrated content marketing program. His hand drawn map remains a best-practice for content marketers today.
If you want killer content, your PR team needs a seat at the table. Here are three reasons why.
A few Sundays ago I reached the tipping point. It started out as a typical Sunday afternoon. My two sons, inspired by the previous night’s bedtime story of the Avengers, transformed into Iron Man and the “Credible” Hulk to fight evil doers in the basement. My wife was at the store rummaging for milk, school [...]
A Look at the Analytics of a Content Targeting Campaign By Jason Poulos (@TheSaganaki) I started working with a new client this past week and in typical web nerd fashion I was curious to see what was going on behind the scenes in the analytics world. I took a look at the website’s history for [...]
By Jason Poulos (@TheSaganaki) If you were to look under the hood of Google you’d be presented with an extremely complex and intricate math formula. Since it’s virtually impossible for humans to keep track of every website on the internet, Google has turned to it’s algorithm to help determine how a website ranks on their [...]