New Research: Search Marketing Vs. Social Media or Search + Social Media?

By Priya Ramesh (@newpr) Consumers Increasingly Use Search + Social to Make Buying Decisions A new report from GroupM and comScore indicates that search engine marketing and social media combined has a huge impact on consumers’ purchasing decision online. It’s worth reading the entire report to understand how SEO and social are interdependent in driving [...]

Redefining Authority – A Question of Now

by Geoff Livingston Just prior to BlogWorld Expo this past weekend, Technorati released it’s new authority system, a more mercurial gauge of popularity. The effort redefines the much maligned authority figure, and reclaim respect from the blogosphere. Technorati, once the end all, be all of blog rankings, now often finds itself derided as broken and [...]