Social Media: The Key to Transforming Doctor-Patient Communication

By Rachael Seda (@rachaelseda) Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough [...]

Silence is the Virtue of Fools

What he probably did not anticipate was for Coca-Cola to feature a story about the ban on its own website. Seem counterintuitive?

whatcanbe for a Healthier Future

By Jason Stemm (@NYCubsFan) At CRT/tanaka, we have a word, whatcanbe, which guides us in imagining the possibilities for ourselves and our clients. It is both a creative process and a cultural ethos that is ingrained across offices and practice areas. During a recent agency-wide retreat, we were asked to articulate our whatcanbe and share [...]

Communicate, Communicate, Communicate

For hospitals focusing on positioning themselves for the pending changes associated with healthcare reform, communication will be a critical ingredient to their success.

Reaching People with Nutrition Messaging

by Jason Stemm @nycubsfan   Working in the Lewis & Neale food division of CRT/tanaka, we have the fortune of representing the growers and shippers of many healthy fruits and vegetables from blueberries to sweet potatoes. Positive messages about antioxidants and healthy options for diabetic diets present opportunities for dialogue with media and consumers about [...]

Digital Recruiting and the Hot Health Care Job Market – Can Marketers Help?

Guest post by: Charlotte Evans It is true. The HWS Labor Market Pulse® Index shows hospitals in the San Francisco Bay, Philadelphia and Tampa areas are ramping up recruitment, even though just last month other hospitals across the U.S. were laying off employees. As the economy continues to recover and health care reform shakes out, [...]

Do the Wave! It’s Hard to Catch On

By Wyatt Wood Last week I received my invite to the Google Wave phenomenon – it really wasn’t as enticing as I hoped, I’m glad I didn’t spend $5100 on it. I watched the videos, saw the preview demonstrations and even drank the Kool-aid as a die hard Google fan, but something is missing. After [...]