What he probably did not anticipate was for Coca-Cola to feature a story about the ban on its own website. Seem counterintuitive?
By Jason Stemm (@NYCubsFan) At CRT/tanaka, we have a word, whatcanbe, which guides us in imagining the possibilities for ourselves and our clients. It is both a creative process and a cultural ethos that is ingrained across offices and practice areas. During a recent agency-wide retreat, we were asked to articulate our whatcanbe and share [...]
For hospitals focusing on positioning themselves for the pending changes associated with healthcare reform, communication will be a critical ingredient to their success.
by Jason Stemm @nycubsfan Working in the Lewis & Neale food division of CRT/tanaka, we have the fortune of representing the growers and shippers of many healthy fruits and vegetables from blueberries to sweet potatoes. Positive messages about antioxidants and healthy options for diabetic diets present opportunities for dialogue with media and consumers about [...]
Guest post by: Charlotte Evans It is true. The HWS Labor Market Pulse® Index shows hospitals in the San Francisco Bay, Philadelphia and Tampa areas are ramping up recruitment, even though just last month other hospitals across the U.S. were laying off employees. As the economy continues to recover and health care reform shakes out, [...]
By Wyatt Wood Last week I received my invite to the Google Wave phenomenon – it really wasn’t as enticing as I hoped, I’m glad I didn’t spend $5100 on it. I watched the videos, saw the preview demonstrations and even drank the Kool-aid as a die hard Google fan, but something is missing. After [...]