Sophisticated & Social: Predictions for Super Bowl 2014

It’s that time of year again. Advertisers are lining up to drop $4 million for a 30-second ad on this year’s Super Bowl. Since this has become the most important creative shootout in advertising, all marketers should be watching for trends. So here are four advertising predictions for Super Bowl 2014. 1. Welcome to the [...]

2013’s Big Moments in Health PR

By Liz Rea and April Sciacchitano 2013 is coming to a close, and it’s been quite a year for health news and communication. A lot of great (and not so great) things happened in health this year, and we made it through the year despite the government breaking, er… shutting down.  In case you missed [...]

Changing The Game: Do You Ask for What’s Yours?

I had the opportunity to attend the Advertising Women of New York “Changing the Game” Awards, hearing from inspiring women business leaders in all walks of their career. The women honored are no-nonsense ladies who have made bold moves and transformed brands by changing the rules. Donny Deutsch, CNBC host and moderator for the event, [...]

Silence is the Virtue of Fools

What he probably did not anticipate was for Coca-Cola to feature a story about the ban on its own website. Seem counterintuitive?

JCPenney’s Rebranding. The “New,” New Coke

By Kelly O’Keefe (@kellyokeefe) It was a rare moment in the history of retail branding. Two giants in the field had come together to forge a new path for a tired old brand. Their approach was well researched and brilliantly executed with flourishes of creative genius. So why has it been such a complete failure? [...]

Building Brands Online: Going Digital for Millennials

THE BOOZE BIN By Pia Mara Finkell (@piamara) From fashion to packaged foods to technology, big business has long analyzed consumer tendencies as a basis for sophisticated brand building, according to specific demographic categories, including age and generational ranges. For some reason, however, this seems a little foreign to the wine industry, which has tended [...]