Conversation Starters: A Modern View of Messaging

Corporate messaging has been under fire for a long time from many a PR 2.0/social media/web 2.0 pundit, including me. I’ve been a loud defender of the Cluetrain principle that there’s no market for messages. But while I still feel that one dimensional messaging from a traditional corporate communications standpoint fails utterly on the social [...]

Social Media Communicators Don’t Read Cluetrain

“There’s no market for messages” One thing has become readily apparent to me: Most social media communicators, “personal brands” (snort) and social media experts have neglected to read the Cluetrain Manifesto. Whether you agree with the principles in this book or not, in my mind it should be mandatory reading for anyone who conducts business [...]