Empathy: The Lifeblood of Effective Marketing and Advertising

By Ryan Lamont (@RyLamont) “Thanksgiving dinner’s sad and thankless. Christmas dinner’s dark and blue. When you stop and try to see it From the turkey’s point of view.” Shel Silverstein has a unique way of capturing the essence of penetrating a larger-than-life concept in an amusing and light-hearted verse. Last week we celebrated our annual [...]

Santa Needs a Wellness Makeover – and So Do I

By Jenn Riggle Like Santa, Americans could use a wellness makeover. Christmas has turned into a season of excess – whether it’s eating too many Christmas cookies, replacing our workout schedules with holiday shopping and back-to-back holiday parties, or watching an endless stream of silly and sentimental Christmas movies. I guess it’s only fitting than [...]

Five Reasons You Should Give Everyone An iPad!

by Mike Mulvihill My favorite Christmas poem is the classic ‘Twas The Night Before Christmas by Clement Clarke Moore. Well, this year Santa came down the chimney with care early at my company (CRT/tanaka) in the form of iPads for all. While this is a holiday present to all 70+ client-facing staffers, it was important that [...]

Is Santa Real? Searching for Santa in Social Media

by Jenn Riggle Christmas is right around the corner and once again, my nine-year old is asking me the age-old question: “Is Santa Claus real?” I’ve told her that like every good manager, Santa delegates some of his jobs so he can focus on preparing for Christmas. She understands that the Santa at the shopping [...]

The Ghost of Christmas Future

The holidays are fast approaching, and with it, the time of year known for selfless generosity. While social media is helping shoppers avoid in person holiday sales and still get a great deal, it’s not all about buying the gifts, which is on a strong surge. With the true spirit of the giving season, the [...]