Survival Demands Change

by Geoff Livingston You may be strong, you may be smart, but if you cannot adapt to rapid change you won’t survive. A rather Darwinistic statement, but a truth that companies and communicators increasing must accept. Communications technology has turned our world upside down (this post owes a special hat tip to Kyle Reis, and [...]

The Science Behind Social Change Might Be Better

Guest Post by Alexandra “SocialButterfly” Rampy That term–social marketing–is buzzing across the blogosphere, our inboxes and in conference rooms. However, did you know that it’s been around since the 1970s? …and fundamentally, it has nothing to do with Twitter, flickr, Ning, Myspace or Facebook. It’s much bigger than that. This is because social marketing has [...]

The (Social Media) Natives Are Getting Restless

Guest post by Richie Escovedo “____________ is dead.” Go ahead and fill in that blank with the usual suspects; blogging, Twitter, PR, marketing, FriendFeed, the press release, the media, etc. Admit it, you’ve probably seen, read, or possibly wrote something that fits the above standard claim. It gets repeated, rebroadcast, refuted, and recycled. And that’s [...]

Using Our Social Networks to Affect Change

In the past two years I’ve had the opportunity to collaborate with great minds like Brian Solis on my book, and later folks like Toby Bloomberg, Jason Falls, Amber Naslund and Beth Harte on blog posts. This week I collaborated with Joseph Jaffe for one of his Jaffe Juice podcasts; a fantastic discussion about how [...]

Fear Kills Social Media Efforts

“We have nothing to fear but fear itself,” Franklin D. Roosevelt Nothing can kill a corporate social media campaign quicker than fear. This great cause of many problems is the number one barrier to corporate adoption of social media. Consider these types of fear. Fear of losing control: The old saw is back! But do [...]